Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Innovative Direct Response to Launch National DRTV Campaign for SquidSoap

Coming soon to a TV set and retail shelves near you!

Innovative Direct Response today announced the launch of a major direct response television campaign for SquidSoap. SquidSoap features an inventive and fun soap dispenser that teaches children how to properly wash their hands, increasing the chances of killing germs and lowering their risk of disease. It features an "ink stamp" on the soap plunger that leaves an ink mark when someone uses it. The non-staining, nontoxic ink washes off after 15 to 20 seconds of scrubbing with soap and water.

The nationwide campaign will take the company's aggressive marketing efforts to the next level, and is expected to dramatically increase both awareness and sales of SquidSoap.

"We expect this DRTV campaign to dramatically increase sales with retailers carrying SquidSoap on their shelves," asserted John Lynn, Director of Marketing of SquidSoap LP. "Studies show that for every DRTV sale, retail sales increase 5 to 10 times, compared to product sales that are not supported by DRTV campaigns. We are fortunate to have such a great team behind us."

The new direct response TV campaign will take the marketing campaign to the next level. The campaign will consist of short-form spot commercials one and two minutes in length that will entice viewers to immediately pick up their phones to order SquidSoap. The direct response marketing team includes West Telemarketing (, a $2 Billion Omaha-based communication company, Koeppel Direct (, a national, leading direct response media buying firm, and Innovative Direct Response (, a world class direct response production company.

About Innovative Direct Response, LLC

Innovative Direct Response, LLC is a full-service production and direct response marketing agency which provides a single, integrated source for all the elements necessary for a successful direct response campaign including strategic development, production and back-end implementation. Founded in 1996, Innovative Direct Response (Laguna Beach, CA) is owned and operated by Kelly Burke, an expert in Direct Response Marketing.


Direct Marketing Seminars, Events and Tradeshows at:

More Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide- Master Series

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

Advertising- Breakthrough Advertising by Eugene M. Schwartz

Call Centers- Telephone Order Taking Services

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Top 150 Catalogs in the United States

Classified Advertising- How to Market using Classified Ads

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail by Dick Benson

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

Direct Marketing- Industry Contact Directory

Fulfillment- Warehouse and Order Fulfillment Centers

Mailing Lists- Direct Mail and E-mail Lists

New Products for Direct Marketers to Sell

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

Start a Home Based Mail Order Business- Direct Marketing Toolkit

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

Wholesale Search Engine

Direct Marketing and Mail Order Bookstore

National Mail Order Association Home

Direct Marketing Article Archive