Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
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Marketing to Seniors in America.
Older American Statistics and Impact of Baby Boomers.
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Older Americans Month: May 2006
Older Americans Month originated with a presidential proclamation in May 1963 and has been proclaimed by presidents each year since. Last year, President Bush stated, “Older Americans teach us the timeless lessons of courage, sacrifice and love. By sharing their wisdom and experience, they serve as role models for future generations. During Older Americans Month, we pay tribute to our senior citizens and their contributions to our nation.” 36.3 million The number of people 65 and older in the United States on July 1, 2004. This age group accounted for 12 percent of the total population. Between 2003 and 2004, the size of this age group increased by 351,000 people. < http://www.census.gov/Press-Release/www/releases/archives/population/004083.html > 86.7 million Projected population of people 65 and older in the year 2050. People in this age group would comprise 21 percent of the total population at that time. < http://www.census.gov/Press-Release/www/releases/archives/population/001720.html > 147% Projected percentage increase in the 65-and-older population between 2000 and 2050. By comparison, the population as a whole would have increased by only 49 percent over the same period. < http://www.census.gov/Press-Release/www/releases/archives/population/001720.html > 483 million Current world population age 65 and older. Projections indicate the number will increase to 974 million by 2030. < http://www.census.gov/Press-Release/www/releases/archives/aging_population/006544.html > and < http://www.census.gov/ipc/www/idbagg.html > Income and Wealth $108,885 Median net worth in 2000 of households with householders 65 and older. In contrast, householders under the age of 35 had a median household net worth of $7,240. < http://www.census.gov/prod/2003pubs/p70-88.pdf > $24,509 Median 2004 income of households with householders 65 and older, statistically unchanged, in real terms, from the previous year. < http://www.census.gov/Press-Release/www/releases/archives/income_wealth/005647.html > 9.8% Poverty rate for people 65 and older in 2004, down 0.4 percentage points from the previous year. < http://www.census.gov/Press-Release/www/releases/archives/income_wealth/005647.html > 39% Percentage of total annual personal income of people 65 and older that comes from Social Security payments. < http://www.census.gov/Press-Release/www/releases/archives/aging_population/006544.html > Serving Our Nation 9.1 million Estimated number of people age 65 and older who are military veterans. (Source: American FactFinder) Jobs 5 million Number of people age 65 and older who are in the labor force. < http://www.census.gov/statab/www/ >, (2006 edition, Table No. 577) Education 73% Proportion of people age 65 and older in 2004 with at least a high school diploma. < http://www.census.gov/population/www/socdemo/educ-attn.html > 19% Percentage of the population age 65 and older in 2004 who had earned a bachelor’s degree or higher education. < http://www.census.gov/population/www/socdemo/educ-attn.html > 47,000 Number of people age 65 and older enrolled in college in October 2004. < http://www.census.gov/population/www/socdemo/school.html > Marital Status 56% Percentage of people age 65 and older who were married in 2004. < http://www.census.gov/population/www/socdemo/hh-fam/cps2004.html > 31% Percentage of people 65 and older who were widowed in 2004. < http://www.census.gov/population/www/socdemo/hh-fam/cps2004.html > Voting 79% Percentage of citizens age 65 and older registered to vote in the 2004 presidential election, the highest rate of any age group. Seventy-one percent of people in this age group reported actually casting a ballot. < http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html > 41% Of all the votes cast in the 2040 presidential election, the projected percentage to be cast by people 65 and older. In the 2004 election, people in this age group cast 19 percent of the votes. < http://www.census.gov/Press-Release/www/releases/archives/aging_population/006544.html > and < http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html >) Homeownership 81% Proportion of householders age 65 and older in 2005 who owned their homes. This compares with 43 percent for householders at the other end of the age spectrum — under age 35. < http://www.census.gov/hhes/www/housing/hvs/hvs.html > Coming to America 3.7 million Number of U.S. foreign-born residents 65 and older in 2004. < http://www.census.gov/population/socdemo/foreign/ppl-176/tab02-1.pdf > Population Distribution Nation 72 Overall, the number of men age 65 and older on July 1, 2004, for every 100 women in this age group. For those 85 and over, it drops to 45 men per 100 women. < http://www.census.gov/popest/national/asrh/NC-EST2004-sa.html > 4.9 million The number of people 85 and older in the United States on July 1, 2004. < http://www.census.gov/Press-Release/www/releases/archives/population/004083.html > 67,473 Estimated number of centenarians in the United States on Nov. 1, 2005. < http://www.census.gov/popest/national/asrh/2004_nat_res.html > 580,605 Projected number of centenarians in the United States in 2040. < http://www.census.gov/ipc/www/usinterimproj/ > States 17% Percentage of Florida’s population that was 65 and older on July 1, 2004. Florida led all states in this category. West Virginia, Pennsylvania, North Dakota and Iowa followed closely, at 15 percent each. < http://www.census.gov/Press-Release/www/releases/archives/population/004083.html > 4.2% Percentage increase in the number of people age 65 and older in Nevada between July 1, 2003, and July 1, 2004 — the highest in the nation. Alaska closely followed at 3.8 percent. < http://www.census.gov/Press-Release/www/releases/archives/population/004083.html > 3.8 million Number of people 65 and older living in California on July 1, 2004, the highest total of any state. Florida, with 2.9 million, was the runner-up. < http://www.census.gov/Press-Release/www/releases/archives/population/004083.html > Recreation 11.3 million Number of people 65 and older who engage in exercise walking, by far the most popular sports activity for this age group, at least six times a year. The next most popular forms of exercise for this age group are exercising with equipment, net fishing, camping, golf and swimming. (People 65 and older are keeping up with younger adults; exercise walking was number one for them also.) < http://www.census.gov/statab/www/ > (2006 edition, Table No. 1238) About 3-in-10 Of all mass market, or “pocket sized,” books purchased in 2004 by adults, the proportion bought by people age 65 and older. < http://www.census.gov/statab/www/ > (2006 edition, Table No. 1128) Cars 78% Percentage of households with a householder age 65 and older who own a motor vehicle. < http://www.census.gov/statab/www/ > (2006 edition, Table No. 700) 3% Percentage of households with a householder age 65 or older who have three or more cars available to use. < http://www.census.gov/prod/2004pubs/H150-03.pdf > Computers 40% Percentage of people 65 and older who have a computer at home. < http://www.census.gov/prod/2005pubs/p23-208.pdf > 25% Percentage of people 65 and older who use the Internet. < http://www.census.gov/prod/2005pubs/p23-208.pdf > ===================================================================== If you would like to reach Seniors using direct mail, you can get mailing list recommendations at www.listsformarketing.com or you can contact the NMOA's Advanced Member Services department. ===================================================================== In a Related Study on the Trends of Aging:
Dramatic Changes in U.S. Aging
Highlighted in New Census, NIH Report
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