Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
The Holiday and Christmas Season
The holiday season is a time for gathering and celebrating with friends and
family, gift-giving and general cheer and rejoicing. To commemorate this
time of year, the U.S. Census Bureau presents the following holiday-related
facts and figures from its data collection.
Itís in the Mail ...
Number of letters, packages and cards the U.S. Postal Service expects to
deliver between Thanksgiving and Christmas this year. The busiest mailing
day this year is expected to be Dec. 18, with more than twice as many cards
and letters being processed as the average on any given day. (Source: U.S.
Postal Service at
< http://www.usps.com/communications/news/press/welcome.htm >)
About 12 million
Number of packages delivered by the U.S. Postal Service every day through
Christmas Eve. The busiest delivery day: Dec. 20. (Source: U.S. Postal
< http://www.usps.com/communications/news/press/welcome.htm >.)
The December Rush to the Stores Ė Last Year
Retail sales by the nationís department stores (including leased
departments) in December 2005. This represented a 47 percent jump from the
previous month (when retail sales, many Christmas-related, registered $21.7
billion). No other month-to-month increase in department store sales last
year was as large.
Other U.S. retailers with sizable jumps in sales between November and
December 2005 were book stores (96 percent); clothing stores (49 percent);
jewelry stores (174 percent); radio, TV and other electronics stores (54
percent); and sporting goods stores (67 percent).
< http://www.census.gov/mrts/www/mrts.html >
The proportion of total 2005 sales for department stores (including leased
departments) that took place in December. For jewelry stores, the
percentage was 24 percent. < http://www.census.gov/mrts/www/mrts.html >
The proportion of growth in inventories by our nationís department stores
(excluding leased departments) between the end of August and the end of
November 2005. Thanks to the holiday crowds, inventories plummeted by 23
percent in December. < http://www.census.gov/mrts/www/mrts.html >
Note: Leased departments are separately owned businesses operated as
departments or concessions of other service establishments or of retail
businesses, such as a separately owned shoeshine parlor in a barber shop,
or a beauty shop in a department store. Also, retail sales estimates have
not been adjusted to account for seasonal or pricing variations.
The number of people employed at department stores in December 2005. Retail
employment typically swells during the holiday season, last year rising by
an estimated 46,600 from November and 186,400 from October.
< http://www.bls.gov >
Value of retail sales by electronic shopping and mail-order houses in
December 2005 Ė easily the highest total for any month last year.
< http://www.census.gov/mrts/www/mrts.html >
The value of total retail e-commerce sales for the fourth quarter of 2005.
This amount represented 2.7 percent of total retail sales over the period
and exceeded e-commerce sales for all other quarters of the year.
E-commerce sales were up 23 percent from the fourth quarter of 2004.
< http://www.census.gov/mrts/www/ecomm.html >
The number of electronic shopping and mail-order houses in business in
2004. These businesses, which employed 261,646 workers, are a popular
source of holiday gifts. Their sales: $147 billion, of which 35 percent
were attributable to e-commerce. California led the nation in the number of
these establishments and their employees, with 2,322 and 30,619,
and < http://www.census.gov/eos/www/papers/2004/2004finaltables.pdf >
If youíre not sure where to do your shopping, choices of retail
establishments abound: In 2004, there were 149,831 clothing and clothing
accessories stores; 9,360 department stores; 10,345 hobby, toy and game
shops; 33,956 gift, novelty and souvenir shops; 22,902 sporting goods
stores; 28,772 jewelry stores; and 11,218 book stores across the nation.
Direct Marketing Discussions at; www.DMchat.com
Direct Marketing Seminars, Events and Tradeshows at: www.DirectMarketingEvents.com
More Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide- Master Series
Advertising- Home Furnishing and Decor Advertising Guide
Advertising- Home Gardening Advertising Guide
Advertising- Parenting Market Advertising Guide
Advertising-Pet Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Advertising- Breakthrough Advertising by Eugene M. Schwartz
Call Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Directory of Business to Business Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail- Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Mail- Secrets of Successful Direct Mail by Dick Benson
Direct Marketing- Direct Marketing Seminars and Events
Direct Marketing- Discussion Forum
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail Lists
New Products for Direct Marketers to Sell
Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Start a Mail Order Business- Direct Marketing Toolkit
Wholesale and Drop Shipping- Professional Wholesale Resource Guide
Wholesale Search Engine
Direct Marketing Bookstore
National Mail Order Association Home
Direct Marketing Article Archive