Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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Worldlink to handle Direct Response Spot Sales for Azteca America
 
WorldLink, one of the country’s fastest growing full-service media sales firms, has taken on Direct Response (DR) spot sales for Azteca America, the well-known Hispanic television network that reaches nearly 90 percent of the U.S. Hispanic audience. WorldLink founder and CEO Toni Erickson Knight and Azteca America Spot Television Sales, Inc. President Tom Marsillo jointly announced the alliance today.
 
Under terms of the agreement, WorldLink will be the exclusive DR spot sales representative for Azteca America . Since forming its WorldLink en Español division eight years ago, WorldLink has been at the forefront of U.S.-based Spanish language DR sales firms serving clients throughout the U.S. and Latin America . Among WorldLink’s current Hispanic clients are Fox Sports en Español, CNN en Español, GLR, Canal Fox, Claxson/Infinito, MGM/Casa Club, Fox Sports Latin America and Al Borde magazine.
 
“In Azteca America , we are partnering with the fastest-growing Hispanic television network in the U.S. , an innovator with creative and effective ways of reaching the booming Hispanic population,” Ms. Knight said. “More and more marketers interested in reaching the Spanish-language audience are discovering the accountability and strong return on investment that DR advertising provides. So this is a great alliance for us as well as Azteca America .”
 
“The response of U.S. Hispanics to our programming has been tremendous, reflecting our unparalleled quality and brand recognition. We recognize direct response as an important advertising revenue source for our diverse programming line-up of novelas, sports, variety/entertainment and news programming,” Mr. Marsillo said. “Partnering with WorldLink gives us the opportunity to expand our reach with advertisers and create customized advertising solutions for DR advertisers seeking to reach the US Hispanic market.”
 
Azteca America is a Grupo Salinas Company and is owned by TV Azteca, the second largest producer of Spanish language programming in the world. Azteca America transmits its original programming to a network of affiliates in 52 DMAs, including the vast majority of the major markets in the United States . The company airs a wide range of popular programming including telenovelas, sports, news, variety and movies and specials.
 
Azteca America Spot Television Sales, Inc. is a wholly owned subsidiary of Interep, the largest independent representation firm in the country.
 
About Azteca America :
Azteca America is the fastest growing Hispanic network in the United States . The network is a wholly owned subsidiary of TV Azteca S.A. de C.V. one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 52 Hispanic markets including: New York , Los Angeles , Miami , Houston , Chicago , Dallas , San Antonio , San Francisco-Oakland-San Jose, Phoenix , Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque , San Diego , Fresno-Visalia, El Paso , Denver , Orlando , Philadelphia , Tampa . Washington, DC, Austin, Las Vegas, Boston, Atlanta, Tucson, Corpus Christi, West Palm Beach-Fort Pierce, Seattle, Hartford, Bakersfield, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft Myers, Colorado Springs, Odessa, Palm Springs, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, New Orleans, Boise, Omaha, Victoria, Chattanooga, Twin Falls and Charleston.

If you want to reach the Hispanic/Latino market, you need the NMOA Hispanic Advertising and Marketing Guide. Hispanic/Latino Market Advertising Guide- Master Series

 

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