Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
----------------------------------------------------
FedEx Kinko’s Adds Direct Mail, Print Online to PortfolioFedEx Kinko's, an operating company of FedEx Corp. (NYSE: FDX), today announced the introduction of two new offerings — FedEx Kinko’sSM Direct Mail Services and Print Online — further establishing the company as a convenient resource for office, printing and shipping services. For advertising and marketing campaigns, FedEx Kinko’s Direct Mail Services helps small and medium-size businesses easily communicate to target audiences. Services available include design, production, professional finishing, address cleansing and verification, mail processing, and more all in one place. Print Online is the company’s new Web-based print management tool that enables customers to digitally send documents to FedEx Kinko’s Office and Print Centers for printing. With the application, customers may select from extensive printing and finishing options, track order status, reuse saved print jobs, and review order history. “FedEx Kinko’s is dedicated to building our portfolio with offerings that help customers address their business goals and needs,” said Kenneth A. May, president and chief executive officer of FedEx Kinko’s. “Our goal is to serve as the back office for small businesses and the branch office for mobile professionals.” Proven and Convenient Research shows that direct mail is an effective way for businesses to reach consumers and motivate them to action. According to InfoTrends, Inc., a leading consulting and market research firm, $64.2 billion was spent on direct mail marketing in North America in 2006, and spending is forecasted to grow at 4.5 percent annually. FedEx Kinko’s has witnessed this growth over the years, and small businesses have long relied on the company for the printing aspect of direct mail campaigns. With the company’s new offering, customers no longer have to work with multiple vendors to produce a mailing nor do they have to spend time stuffing envelopes, folding brochures and applying postage. FedEx Kinko’s provides all in one place the services needed for developing successful direct mail campaigns, and its experienced team members will help customers plan, create, print and mail their direct mail pieces from beginning to end — whether it’s 100 or 15,000 pieces. Formats include postcards, letters, brochures or newsletters. “Most direct mail service providers specialize in helping companies with very large mailings,” explains Brian Philips, executive vice president and chief operating officer of FedEx Kinko’s. “We are bridging the gap by providing the same services for smaller quantities, enabling small and medium-size businesses to have access to the same marketing tools as large corporations.” FedEx Kinko’s can also help customers obtain postal discounts for qualifying mailings of 200 or more pieces. Customers may visit any FedEx Kinko’s Office and Print Center in the U.S. for assistance or use the online tool at www.fedexkinkos.com. Virtual Print Management Extending the FedEx legacy of technology innovation, Print Online delivers the next generation of print-on-demand and e-commerce, connecting customers via the Web to FedEx Kinko’s network of office and print centers in the U.S. as well as select international locations. With the new tool, customers may upload and combine multiple files, customize jobs with tabs and inserts, preview orders, track job status and pay online. Customers also are notified when orders will be ready, and a variety of delivery options are available including FedEx Express or FedEx Ground services. Customers may use their FedEx account number to pay for shipping. “Print Online makes Web printing easier than ever,” said Philips. “This tool is ideal for distributed workforces of large companies and individuals working in the meetings and conventions industry.” In addition, customers may sign up to become registered users by visiting https://printonline.fedexkinkos.com. Once registered, customers are able to set up preferences for a favorite center location and default recipient information, store contact and billing information, reprint previous orders, review order history and receive discounts and special offers. About FedEx Kinko’s Office and Print Services FedEx Kinko's Office and Print Services is the world's leading provider of document solutions and business services. The Dallas-based company has a global network of more than 1,500 digitally-connected locations in 11 countries. FedEx Kinko’s offers access to copying and digital printing, professional finishing, document creation, Internet access, computer rentals, videoconferencing, signs and graphics, notary, direct mail, Web-based printing, and the full range of FedEx day-definite ground shipping and time-definite global express shipping services. For more information, please visit www.fedexkinkos.com. Products, services and hours vary by location. Need a Mailing List for your next Direct Mail campaign? Check out www.ListsForMarketing.com for New Mailing Lists that are available and Mailing List recommendations. |
----------------------------------------------------
Direct Marketing Discussions at; www.DMchat.com
Direct Marketing Seminars, Events and Tradeshows at: www.DirectMarketingEvents.com
More Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide- Master Series
Advertising- Home Furnishing and Decor Advertising Guide
Advertising- Home Gardening Advertising Guide
Advertising- Parenting Market Advertising Guide
Advertising-Pet Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Advertising- Breakthrough Advertising by Eugene M. Schwartz
Call
Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Directory of Business to Business Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail-
Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Mail- Secrets of Successful Direct Mail by Dick Benson
Direct
Marketing- Direct Marketing Seminars and Events
Direct Marketing- Discussion Forum
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail
Lists
New Products for Direct
Marketers to Sell
Product Marketing-
Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Start a Mail Order
Business- Direct Marketing Toolkit
Wholesale and Drop
Shipping- Professional Wholesale Resource Guide