Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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FedEx Kinkos Adds Direct Mail, Print Online to Portfolio


FedEx Kinko's, an operating company of FedEx Corp. (NYSE: FDX), today announced the introduction of two new offerings FedEx KinkosSM Direct Mail Services and Print Online further establishing the company as a convenient resource for office, printing and shipping services.

For advertising and marketing campaigns, FedEx Kinkos Direct Mail Services helps small and medium-size businesses easily communicate to target audiences. Services available include design, production, professional finishing, address cleansing and verification, mail processing, and more all in one place.

Print Online is the companys new Web-based print management tool that enables customers to digitally send documents to FedEx Kinkos Office and Print Centers for printing. With the application, customers may select from extensive printing and finishing options, track order status, reuse saved print jobs, and review order history.

FedEx Kinkos is dedicated to building our portfolio with offerings that help customers address their business goals and needs, said Kenneth A. May, president and chief executive officer of FedEx Kinkos. Our goal is to serve as the back office for small businesses and the branch office for mobile professionals.

Proven and Convenient

Research shows that direct mail is an effective way for businesses to reach consumers and motivate them to action. According to InfoTrends, Inc., a leading consulting and market research firm, $64.2 billion was spent on direct mail marketing in North America in 2006, and spending is forecasted to grow at 4.5 percent annually.

FedEx Kinkos has witnessed this growth over the years, and small businesses have long relied on the company for the printing aspect of direct mail campaigns. With the companys new offering, customers no longer have to work with multiple vendors to produce a mailing nor do they have to spend time stuffing envelopes, folding brochures and applying postage. FedEx Kinkos provides all in one place the services needed for developing successful direct mail campaigns, and its experienced team members will help customers plan, create, print and mail their direct mail pieces from beginning to end whether its 100 or 15,000 pieces. Formats include postcards, letters, brochures or newsletters.

Most direct mail service providers specialize in helping companies with very large mailings, explains Brian Philips, executive vice president and chief operating officer of FedEx Kinkos. We are bridging the gap by providing the same services for smaller quantities, enabling small and medium-size businesses to have access to the same marketing tools as large corporations.

FedEx Kinkos can also help customers obtain postal discounts for qualifying mailings of 200 or more pieces. Customers may visit any FedEx Kinkos Office and Print Center in the U.S. for assistance or use the online tool at www.fedexkinkos.com.

Virtual Print Management

Extending the FedEx legacy of technology innovation, Print Online delivers the next generation of print-on-demand and e-commerce, connecting customers via the Web to FedEx Kinkos network of office and print centers in the U.S. as well as select international locations. With the new tool, customers may upload and combine multiple files, customize jobs with tabs and inserts, preview orders, track job status and pay online. Customers also are notified when orders will be ready, and a variety of delivery options are available including FedEx Express or FedEx Ground services. Customers may use their FedEx account number to pay for shipping.

Print Online makes Web printing easier than ever, said Philips. This tool is ideal for distributed workforces of large companies and individuals working in the meetings and conventions industry.

In addition, customers may sign up to become registered users by visiting https://printonline.fedexkinkos.com. Once registered, customers are able to set up preferences for a favorite center location and default recipient information, store contact and billing information, reprint previous orders, review order history and receive discounts and special offers.

About FedEx Kinkos Office and Print Services

FedEx Kinko's Office and Print Services is the world's leading provider of document solutions and business services. The Dallas-based company has a global network of more than 1,500 digitally-connected locations in 11 countries. FedEx Kinkos offers access to copying and digital printing, professional finishing, document creation, Internet access, computer rentals, videoconferencing, signs and graphics, notary, direct mail, Web-based printing, and the full range of FedEx day-definite ground shipping and time-definite global express shipping services. For more information, please visit www.fedexkinkos.com. Products, services and hours vary by location.

Need a Mailing List for your next Direct Mail campaign? Check out www.ListsForMarketing.com for New Mailing Lists that are available and Mailing List recommendations.

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