Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


EMOTA introduces New Logo to express dynamic developments in distance selling

EMOTA, the European Distance Selling Trade Association, has adopted
a new logo, which underlines the modern and dynamic trends in the sector.


The traditional mail order and catalogue industry has seen over the last
decades many changes.
With the further penetration of the telephone,
the rapidly growing number of on-line transactions, the advent of new,
interactive communication technologies like e-mail, mobile messaging
and payment, the traditional name of the sector - “mail order” – has
evolved into “distance selling”, which is also how it is referred to in
European and Member State laws and regulations.

Today, distance selling is a multi-channel, multi-market industry facing
the challenges of the Single European Market, offering a competitive
range of goods and services and an ever better and more direct
service to customers thereby closing the distance gap.

“The new logo represents the changes in our trade sector these
last years, in particular the dynamic impetus inspired by the integration
of traditional and modern technologies”, said Aad Weening, secretary
general of EMOTA.

In recent years, sales over the Internet have increased rapidly, multiplying
by five in some of our countries since 2000. According to a recent EMOTA
study, Internet sales reached, in 2004 an average level of 23%, ranging from
7% to almost 50% of total distance sales.

EMOTA, which represents 18 countries and more than 2,000 companies,
has estimated for 2004 a total turnover exceeding €58 billion, a marked
increase over last year, despite lagging economic growth in some of its
member countries and the still existing barriers to the Single Market.

For further information, please contact:

EMOTA-AEVPC, Aad Weening

or Maitane Olabarria Uzquiano

EMOTA represents 18 national associations, 15 from the EU (Austria,
Belgium, Czech Republic, Denmark, Finland, France, Germany, Great Britain,
Hungary, Ireland, Italy, The Netherlands, Slovak Republic, Spain and Sweden)
together with Norway, Switzerland and Russia.


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