Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
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eBay to acquire Shopping.com
eBay has agreed to acquire Shopping.com Ltd. for about $620 million in cash,
comScore
Networks has prepared the following data and commentary.
"Shopping.com's consumer-friendly comparison shopping functions are compelling
additions to eBay's portfolio," comments James Lamberti, vice president of
comScore Networks. "This acquisition brings together two of the largest
properties
in an increasingly competitive e-commerce landscape."
-- comScore Media Metrix found that 13.8 million consumers visited both eBay and
Shopping.com Sites during the month of April.
-- On a combined basis, the two sites reached 71 million consumers in April
2005.
-- 22 percent of eBay visitors also visited Shopping.com Sites in April.
-- 61 percent of Shopping.com Sites visitors also visited eBay in April.
Total U.S. Unique Visitors (000)
April 2005 vs. April 2004
Source: comScore Media Metrix
April 04 April 05
% Change
eBay
60,106 63,825
6%
Shopping.com Sites 19,643
22,637 15%
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