Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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Purchases on eBay Keep Growing.

* The average number of daily purchases on eBay grew 2 percent over the past six months, from 992,000 in September 2005 to 1.0 million in February 2006 (see Table 1).

* The fastest growing eBay channel in Q1 2006 vs. Q1 2005 was eBay Health and Beauty, which increased 34 percent from a three-month average monthly unique audience of 3.4 million to 4.6 million (see Table 2). eBay Health and Beauty was followed by eBay Stores, and eBay Clothing, Shoes & Accessories, which both
grew 30 percent from Q1 to Q1.

* Web traffic to the eBay Parent Company increased 18 percent in Q1 2006 compared with Q1 2005, growing from a three-month average monthly unique audience of 51.5 million to 60.9 million (see Table 3).

Table 1: Average Number of Daily Purchases on eBay (U.S., Home and Work)
+-------------------+--------------------------+

| Month             |  Purchases (000) per Day |

+-------------------+--------------------------+

| Sep. 05           |                      992 |

| Feb. 06           |                    1,013 |

| Six-Month Growth  |                       2% |

+-------------------+--------------------------+
Source: Nielsen//NetRatings MegaView Online Retail, April 2006

Table 2: Fastest Growing eBay Channels (U.S., Home and Work)

+------------------------------------+----------+----------+--------+

| eBay Channel                       | Q1-05 UA | Q1-06 UA |  Q1/Q1 |

|                                    |    (000) |    (000) | Growth |

+------------------------------------+----------+----------+--------+

| eBay Health & Beauty               |    3,442 |    4,603 |    34% |

| eBay Stores                        |   11,288 |   14,718 |    30% |

| eBay Clothing, Shoes & Accessories |    8,589 |   11,130 |    30% |

| eBay Live Auctions                 |    1,478 |    1,902 |    29% |

| eBay Electronics                   |    8,050 |   10,206 |    27% |

+------------------------------------+----------+----------+--------+
Source: Nielsen//NetRatings, April 2006

Table 3: Three-Month Average Monthly Unique Audience to eBay Parent Company (U.S.,
Home and Work)
+---------+-------------------+-------------------+-----------------+

| Parent  |  Q1 2005 UA (000) |  Q1 2006 UA (000) |  Q1-Q1 % Growth |

+---------+-------------------+-------------------+-----------------+

| eBay    |            51,468 |            60,879 |             18% |

+---------+-------------------+-------------------+-----------------+
Source: Nielsen//NetRatings, April 2006
 

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