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Catalog Success Magazine and Jim Gilbert Launch Catalog Blog

Philadelphia--Catalog Success magazine and catalog marketing veteran Jim Gilbert have teamed up to create a new blog on CatalogSuccess.com. Called “Profitable Cataloging,” the blog focuses on both how to take an existing catalog to the next level as well as how to start up a new catalog.

According to Catalog Success editor in chief Paul Miller, the blog has become one of the most popular of any blog the parent company North American Publishing Company (NAPCO) has launched to date.

Profitable Cataloging is the go-to space on the Internet for learning about the catalog business model. It provides a forum for asking questions and getting answers to cataloging conundrums, which often can be complicated and counterintuitive to general marketing practices.

The blog can be found at: http://www.catalogsuccess.com/blogs/jimgilbert.bsp.

About Jim Gilbert:

The president of Gilbert Direct Marketing, Jim Gilbert has a 26-year history of success in advertising, sales and direct marketing. For the last 13 years, Gilbert has worked for a number of top-level direct marketing companies, such as MDR Fitness Corp, Under the Canopy, Tressallure General Wig and The DeSantis Collection. In 1999, he founded Gilbert Direct Marketing to assist companies in their direct marketing efforts. He has experience in startups, turnarounds and business expansions.

Early on in his career, he founded Integrity Publications, a direct response publishing company dedicated to increasing sales for the New York real estate community.

In addition to managing his consulting practice and writing for Catalog Success, Gilbert is a professor of direct and electronic marketing for Miami International University of Art and Design.

About Catalog Success:

Published by North American Publishing Co. (NAPCO), Catalog Success is a monthly magazine serving the catalog/multichannel business.

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