Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Catalog Success Magazine and Jim Gilbert Launch Catalog Blog

Philadelphia--Catalog Success magazine and catalog marketing veteran Jim Gilbert have teamed up to create a new blog on Called “Profitable Cataloging,” the blog focuses on both how to take an existing catalog to the next level as well as how to start up a new catalog.

According to Catalog Success editor in chief Paul Miller, the blog has become one of the most popular of any blog the parent company North American Publishing Company (NAPCO) has launched to date.

Profitable Cataloging is the go-to space on the Internet for learning about the catalog business model. It provides a forum for asking questions and getting answers to cataloging conundrums, which often can be complicated and counterintuitive to general marketing practices.

The blog can be found at:

About Jim Gilbert:

The president of Gilbert Direct Marketing, Jim Gilbert has a 26-year history of success in advertising, sales and direct marketing. For the last 13 years, Gilbert has worked for a number of top-level direct marketing companies, such as MDR Fitness Corp, Under the Canopy, Tressallure General Wig and The DeSantis Collection. In 1999, he founded Gilbert Direct Marketing to assist companies in their direct marketing efforts. He has experience in startups, turnarounds and business expansions.

Early on in his career, he founded Integrity Publications, a direct response publishing company dedicated to increasing sales for the New York real estate community.

In addition to managing his consulting practice and writing for Catalog Success, Gilbert is a professor of direct and electronic marketing for Miami International University of Art and Design.

About Catalog Success:

Published by North American Publishing Co. (NAPCO), Catalog Success is a monthly magazine serving the catalog/multichannel business.


Direct Marketing Discussions at;

Direct Marketing Seminars, Events and Tradeshows at:

More Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide- Master Series

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

Advertising- Breakthrough Advertising by Eugene M. Schwartz

Call Centers- Telephone Order Taking Services

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

Catalogs- Top 150 Catalogs in the United States

Classified Advertising- How to Market using Classified Ads

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail by Dick Benson

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Discussion Forum

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

Direct Marketing- Industry Contact Directory

Fulfillment- Warehouse and Order Fulfillment Centers

Mailing Lists- Direct Mail and E-mail Lists

New Products for Direct Marketers to Sell

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

Start a Mail Order Business- Direct Marketing Toolkit

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

Wholesale Search Engine

Direct Marketing Bookstore

National Mail Order Association Home

Direct Marketing Article Archive