Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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MOST COMPANIES PLANNING FOR AN AVIAN FLU PANDEMIC,
BUT OUTCOMES REMAIN UNCERTAIN

Smaller and Privately Held Companies are at Risk 

            A significant majority of global corporations currently have either a detailed avian flu pandemic readiness plan in place or are in the process of developing a plan, according to a report released today by The Conference Board, the global research and business membership organization which is celebrating its 90th anniversary this year.

         Nearly three-fourths of the 553 responding global companies (including companies of all sizes from all world regions except the Middle East) either have a plan or are well into developing one, and 85 percent of the survey participants began their planning efforts within the last 12 months.

         “As concern about the possibility of an avian flu pandemic becomes increasingly widespread across the globe, a large number of companies are taking steps toward adopting a risk mitigation strategy,” says Amy Kao, co-author of the report from The Conference Board with David J. Vidal, Research Director, Global Corporate Citizenship, The Conference Board.  Vidal says:  “But the effectiveness of business plans and the quality of relationships necessary for their successful implementation in times of extreme public, private and social stress remains open to question.” 

NOT A PRIORITY IN SOME FIRMS

         Of the one quarter or so responding companies without a specific avian flu pandemic preparedness strategy, about half of them simply do not see such planning as a current business priority; while 20% feel that their existing business continuity plan is adequate to manage the threat. 

         “Small and privately held companies represent the majority of those without an avian flu plan and are therefore the organizations most vulnerable to the risks of a pandemic,” say Kao and Vidal.

         Large and publicly held companies appear to be the most advanced in their preparations for a possible avian flu pandemic.  Approximately 95% of companies with more than $5 billion in sales either have an up-to-date preparedness plan or are in the process of planning.  But, 65% of companies with less than $100 million do not yet have any plans specifically in place addressing the impact of an influenza pandemic.

       “The variability of business responsiveness to planning alone—with large companies more willing and able to do so than smaller companies—underscores vulnerability in the current state of pandemic readiness planning,” says Vidal.  “Given that successful pandemic containment would require extraordinary levels of business, social, governmental and individual awareness, knowledge, and cooperation, these gaps provide reason for pause.”

       According to The Conference Board report, the most significant disadvantage in not conducting formal pandemic preparedness planning may be the virtually total absence of coordination with the public sector.  An overwhelming 94% of participating companies report that they have not had discussions with any level of government officials about their organization’s ability to provide essential services or access to facilities, equipment, or staff during a pandemic.

       In addition, the gap in readiness efforts is significantly felt between those companies in critical industries and non-critical industries.  A critical industry is defined as those designated by government as vital to national economic continuity in a crisis.  Companies in the healthcare, energy/utilities, chemical manufacturing, and computer/technology manufacturing industries ranked at the top for either having a plan in place or being in the process of planning.  Health care and computer/technology manufacturing industries are farther along in their planning efforts, with 30% of those in both industries having a complete plan ready in the event of a pandemic.

       Since most companies surveyed began pandemic preparation planning in the last 12 months, survey results showed companies in all phases of planning, from those with a completed pandemic preparedness plan (12%) to those in an embryonic stage of having identified a pandemic coordinator but not yet beginning the planning process (13%).  However, the majority fall somewhere in the middle of the spectrum, either in the process of updating a plan that is already in place or assessing the impact of a pandemic prior to drafting a plan.

LEADING CONCERNS OF TOP MANAGERS

      In the event of a pandemic, companies are most concerned about the health and welfare of employees (98%), operational continuity (96%), and their telecommuting capabilities to enable employees to work from home (93%).

     Identifying critical positions within an organization constitutes a basic first step toward minimizing business disruptions.  A third of companies have completed the task; just under half are in the process of identifying critical positions, and the remaining 20% have not yet begun the process but plan to do so in the future.  Survey findings indicate that a median of 37% of the total workforce within an organization are considered critical for operational continuity.  In anticipation of high absenteeism, more than two-thirds of companies plan to continue to depend upon their existing workforce to maintain normal business operations by cross-training employees to be skilled in multiple jobs. Two-thirds of survey participants don’t know whether employees who are asked to cover for absentees will be offered additional compensation.

      Some companies plan to gather additional human resources by pooling with other organizations (34%) and contracting retired workers to come back to work temporarily to ensure that critical positions are filled (25%).

          Most companies are expected to rely on IT technologies so employees will be able to continue to work away from the workplace.  Seventy percent are currently enhancing existing capabilities to allow employees to work from home or from a satellite facility during a pandemic.  Firms say that they intend to use emails (82%), intranets (76%), management briefings (58%) and crisis hotlines (57%), when given a choice of which methods of employee communications they plan to use.

          “While telecommuting may alleviate some business disruption, the downstream effects stemming from supply chain disruption will likely remain significant," says Kao.  “In fact, about half of survey participants predict that impact from delivery and supply chain disruptions will be very serious or extremely serious.”

            There doesn’t seem to be a strong consensus on any specific criterion that would activate an organization’s pandemic preparedness plan.  Close to one-third of the survey participants report that their plan will be activated when the World Health Organization (WHO) declares Alert Level 4 (increased human-to-human transmission).  Eighteen percent said that their plan would go into effect when a pandemic situation is declared in a country where their organization has operating presence; while 15% simply don’t know.

           Almost 30% of those surveyed say they do not know whether their organization’s board of directors has had any discussion about the planning for a pandemic. Ten percent say that their board has adopted a formal policy for pandemic planning; 22% say that the board has discussed planning but hasn’t adopted a formal policy; 14% say that board is scheduled to discuss pandemic planning; and 21% say that their board has no plans yet.

           For the time being, most companies are shunning direct healthcare intervention with regard to the avian flu.  Three-fourths of the survey participants report that their organization has no plans to stockpile antiretroviral drugs, such as Tamiflu.  Just over 10% indicate that they have already acquired inventories of antiretroviral drugs in anticipation of a pandemic, and an additional 15% plan to do so in the future.  Almost all companies cite employee education as a critical part of their pandemic response efforts and include regular communication about the impact of influenza viruses on health and work performance as a preventative measure in their plans.

Source:  Executive Action #204: Are Businesses Doing Enough to Prepare for a  Pandemic?,
The Conference Board

For more information on avian flu preparedness visit:

http://www.conference-board.org/knowledge/resources/resource_avianFlu.cfm

About The Conference Board  

Non-partisan and not-for-profit, The Conference Board is one of the world’s leading business membership and research organizations. The Conference Board produces The Consumer Confidence Index and the Leading Economic Indicators for the U.S. and other major nations. These barometers can have a major impact on the financial markets. The Conference Board also produces a wide range of authoritative reports on corporate governance and ethics, human resources and diversity, executive compensation and corporate citizenship. Our conference and council programs bring together more than 12,000 senior executives each year to share insights and learn from each other. Visit The Conference Board website at www.conference-board.org .

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