Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Yahoo! Search Marketing Group Launches in the U.S.;
New Site Provides One-Stop Search Marketing Resource for Businesses

PASADENA, Calif.--Overture Services and a division of Yahoo, Inc.,
announced that it has completed its brand change to Yahoo! Search Marketing
in the U.S. and has launched its new advertiser center at

The newly re-branded group brings together Yahoo!'s sponsored search offerings and
listings submit products. Through Yahoo! Search Marketing, advertisers of all sizes can
enjoy convenient access to the industry's most comprehensive suite of search marketing
products and related products and services.

In conjunction with the U.S. re-branding effort, Yahoo! Search Marketing has re-named
and added several products in its suite of offerings:

-- Sponsored Search, formerly Precision Match(TM), Yahoo!'s flagship search advertising product

-- Content Match(TM), Yahoo!'s contextual advertising listings

-- Local Sponsored Search, formerly Local Match(TM), Yahoo!'s local paid search offering

-- Search Submit Express and Search Submit Pro, formerly Site Match Self Serve and Site Match Xchange, Yahoo! Search's URL submission products

-- Product Submit, the product URL submission program for listing on Yahoo! Shopping

-- Directory Submit, previously Yahoo! Express, the Yahoo! Directory submission program

-- Local Listings, business listings for Yahoo! Local search results

-- Travel Submit, Yahoo's new program that allows advertisers to submit offers and deals to Yahoo! Travel through an online account

-- Marketing Console, the campaign performance tracking tool for multiple online channels

-- Search Optimizer, the bid optimization tool for improving campaign performance

Yahoo! Search Marketing's sponsored listings appear on Yahoo! and on sites participating in its
distribution network, now called the Yahoo! Publisher Network.

"Unifying all of our search marketing and related products under one umbrella is one of many
steps we will be taking to provide an easy, one-stop experience for our advertisers," said Steve
Mitgang, senior vice president of product marketing, Yahoo! Search Marketing. "Over the past
six months, we've introduced new product features and refined our infrastructure to make
search marketing easier for our advertisers, and are very excited to continue that progress by
launching our new Yahoo! Search Marketing site."

Yahoo! Search Marketing's international markets will be re-branded at a later date except for
Japan and Korea, where the Overture brand will be maintained.

About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination. Headquartered in Sunnyvale, Calif., Yahoo!'s mission is to provide online products and services essential to consumers' lives and offer a full range of marketing solutions to enable businesses to connect with Yahoo!'s hundreds of millions of users worldwide.


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