Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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Elliance Launches Revolutionary Sweepstakes Tool for DIY Marketers
 
ennectSweeps is the only DIY online sweepstakes tool of its kind and can be used to build prospect lists, increase customer satisfaction with giveaways and special offers, collect data before rolling out a new product, logo or Web design, reveal customer preferences, motivate employees, and more. This product is revolutionizing the way companies address critical needs of marketing, customer service, sales, and product development.
 
Pittsburgh, PA  -- Until now, online sweepstakes have been a secret weapon used by large corporations to increase customer acquisition, engagement and involvement. By creating ennectSweeps , Elliance levels the playing field between enterprise corporations, who could always afford to run sweepstakes, and smaller firms interested in an inexpensive DIY approach.

With ennectSweeps, an organization of any size is empowered to quickly and inexpensively tackle critical issues in customer service, sales, marketing and product development.

For example, this tool empowers companies to easily gather weeks of marketing research data in mere days. It gives sales executives a quick way to build prospect lists based on demographics. By using ennectSweeps, companies can measure the consideration for purchase and price elasticity before taking a product to market. In addition, ennectSweeps can strengthen customer relationships by providing an incentive in exchange for valuable feedback.

“ennectSweeps was created based on customer need,” explains Abu Noaman, CEO of Elliance . “We recently worked with a research firm that wanted to use a sweepstakes to entice consumers to provide feedback on different furniture designs. We realized this innovative approach to marketing could appeal to other companies who are searching for progressive, creative ways to grow their business.”

Some of the key features of ennectSweeps include random winner selection capabilities, simple interface, list management, real-time graphical reporting and metrics, and brand customization.

ennectSweeps is the fourth product in the ennect eMarketing toolkit joining ennectMail, ennectSurvey and ennectEvent. All ennect tools share a singular login so clients can easily use these eMarketing tools to coordinate their marketing efforts. In addition, all ennect products provide real-time reporting and metrics, which has become increasingly valuable in today’s marketplace.

Last year, Elliance won Cisco’s Growing with Technology Award and was named a finalist in the Excellence in Innovation Award from Dell for the innovative use of technology in the creation of the ennect online marketing toolkit.

To learn more about ennect, go to http://www.ennect.com .

About Elliance
Elliance, the creator of the ennect online marketing toolkit, is an eMarketing firm specializing in results-driven web site design and eMarketing solutions. Clients include Maps.com, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver eMarketing solutions. To learn more about Elliance, go to http://www.elliance.com

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