Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
Elliance Launches Revolutionary Sweepstakes Tool for DIY Marketers
ennectSweeps is the only DIY online sweepstakes tool of its kind and can be used to build prospect lists, increase customer satisfaction with giveaways and special offers, collect data before rolling out a new product, logo or Web design, reveal customer preferences, motivate employees, and more. This product is revolutionizing the way companies address critical needs of marketing, customer service, sales, and product development.
Pittsburgh, PA -- Until now, online sweepstakes have been a secret weapon used by large corporations to increase customer acquisition, engagement and involvement. By creating ennectSweeps , Elliance levels the playing field between enterprise corporations, who could always afford to run sweepstakes, and smaller firms interested in an inexpensive DIY approach.
With ennectSweeps, an organization of any size is empowered to quickly and inexpensively tackle critical issues in customer service, sales, marketing and product development.
For example, this tool empowers companies to easily gather weeks of marketing research data in mere days. It gives sales executives a quick way to build prospect lists based on demographics. By using ennectSweeps, companies can measure the consideration for purchase and price elasticity before taking a product to market. In addition, ennectSweeps can strengthen customer relationships by providing an incentive in exchange for valuable feedback.
“ennectSweeps was created based on customer need,” explains Abu Noaman, CEO of Elliance . “We recently worked with a research firm that wanted to use a sweepstakes to entice consumers to provide feedback on different furniture designs. We realized this innovative approach to marketing could appeal to other companies who are searching for progressive, creative ways to grow their business.”
Some of the key features of ennectSweeps include random winner selection capabilities, simple interface, list management, real-time graphical reporting and metrics, and brand customization.
ennectSweeps is the fourth product in the ennect eMarketing toolkit joining ennectMail, ennectSurvey and ennectEvent. All ennect tools share a singular login so clients can easily use these eMarketing tools to coordinate their marketing efforts. In addition, all ennect products provide real-time reporting and metrics, which has become increasingly valuable in today’s marketplace.
Last year, Elliance won Cisco’s Growing with Technology Award and was named a finalist in the Excellence in Innovation Award from Dell for the innovative use of technology in the creation of the ennect online marketing toolkit.
To learn more about ennect, go to http://www.ennect.com .
Elliance, the creator of the ennect online marketing toolkit, is an eMarketing firm specializing in results-driven web site design and eMarketing solutions. Clients include Maps.com, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver eMarketing solutions. To learn more about Elliance, go to http://www.elliance.com
Direct Marketing Discussions at; www.DMchat.com
Direct Marketing Seminars, Events and Tradeshows at: www.DirectMarketingEvents.com
More Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide- Master Series
Advertising- Home Furnishing and Decor Advertising Guide
Advertising- Home Gardening Advertising Guide
Advertising- Parenting Market Advertising Guide
Advertising-Pet Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Advertising- Breakthrough Advertising by Eugene M. Schwartz
Call Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Directory of Business to Business Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail- Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Mail- Secrets of Successful Direct Mail by Dick Benson
Direct Marketing- Direct Marketing Seminars and Events
Direct Marketing- Discussion Forum
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail Lists
New Products for Direct Marketers to Sell
Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Start a Mail Order Business- Direct Marketing Toolkit
Wholesale and Drop Shipping- Professional Wholesale Resource Guide
Wholesale Search Engine
Direct Marketing Bookstore
National Mail Order Association Home
Direct Marketing Article Archive