Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Elliance Launches Revolutionary Sweepstakes Tool for DIY Marketers
ennectSweeps is the only DIY online sweepstakes tool of its kind and can be used to build prospect lists, increase customer satisfaction with giveaways and special offers, collect data before rolling out a new product, logo or Web design, reveal customer preferences, motivate employees, and more. This product is revolutionizing the way companies address critical needs of marketing, customer service, sales, and product development.
Pittsburgh, PA  -- Until now, online sweepstakes have been a secret weapon used by large corporations to increase customer acquisition, engagement and involvement. By creating ennectSweeps , Elliance levels the playing field between enterprise corporations, who could always afford to run sweepstakes, and smaller firms interested in an inexpensive DIY approach.

With ennectSweeps, an organization of any size is empowered to quickly and inexpensively tackle critical issues in customer service, sales, marketing and product development.

For example, this tool empowers companies to easily gather weeks of marketing research data in mere days. It gives sales executives a quick way to build prospect lists based on demographics. By using ennectSweeps, companies can measure the consideration for purchase and price elasticity before taking a product to market. In addition, ennectSweeps can strengthen customer relationships by providing an incentive in exchange for valuable feedback.

“ennectSweeps was created based on customer need,” explains Abu Noaman, CEO of Elliance . “We recently worked with a research firm that wanted to use a sweepstakes to entice consumers to provide feedback on different furniture designs. We realized this innovative approach to marketing could appeal to other companies who are searching for progressive, creative ways to grow their business.”

Some of the key features of ennectSweeps include random winner selection capabilities, simple interface, list management, real-time graphical reporting and metrics, and brand customization.

ennectSweeps is the fourth product in the ennect eMarketing toolkit joining ennectMail, ennectSurvey and ennectEvent. All ennect tools share a singular login so clients can easily use these eMarketing tools to coordinate their marketing efforts. In addition, all ennect products provide real-time reporting and metrics, which has become increasingly valuable in today’s marketplace.

Last year, Elliance won Cisco’s Growing with Technology Award and was named a finalist in the Excellence in Innovation Award from Dell for the innovative use of technology in the creation of the ennect online marketing toolkit.

To learn more about ennect, go to .

About Elliance
Elliance, the creator of the ennect online marketing toolkit, is an eMarketing firm specializing in results-driven web site design and eMarketing solutions. Clients include, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver eMarketing solutions. To learn more about Elliance, go to


Direct Marketing Discussions at;

Direct Marketing Seminars, Events and Tradeshows at:

More Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide- Master Series

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

Advertising- Breakthrough Advertising by Eugene M. Schwartz

Call Centers- Telephone Order Taking Services

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

Catalogs- Top 150 Catalogs in the United States

Classified Advertising- How to Market using Classified Ads

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail by Dick Benson

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Discussion Forum

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

Direct Marketing- Industry Contact Directory

Fulfillment- Warehouse and Order Fulfillment Centers

Mailing Lists- Direct Mail and E-mail Lists

New Products for Direct Marketers to Sell

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

Start a Mail Order Business- Direct Marketing Toolkit

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

Wholesale Search Engine

Direct Marketing Bookstore

National Mail Order Association Home

Direct Marketing Article Archive