Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
Advertise on this site using Google
----------------------------------------------------
|
Pitney Bowes Receives USPS® CASS(tm) Certification on SmartMailer(tm) and
AddressRight® Pro Software Solutions STAMFORD, Conn., - Pitney Bowes Inc. (NYSE: PBI - News), the world's leading mailstream solutions company, announced today that its SmartMailer(tm) 7 and AddressRight® Pro mail management software solutions have received U.S. Postal Service® CASS(tm) certification for the upcoming Cycle L requirements, scheduled for release on August 1, 2007. The U.S. Postal Service estimates it spends nearly $2 billion each year handling mail that cannot be delivered as addressed. In an effort to cut this cost in half by 2010, the Postal Service(tm) is becoming much more stringent on discounts offered to mailers designed to encourage greater accuracy of their address lists. Starting on August 1, 2007, postal automation discounts will only be applicable to mail pieces with a confirmed primary address through the DPV(tm) and LACSLink(tm) products. Pitney Bowes' CASS Certified(tm) SmartMailer(tm) 7 and AddressRight® Pro software will include both capabilities. The DPV(tm) product verifies that an address is recognized as a valid delivery point by the Postal Service and helps identify inaccurate, incomplete or erroneous addresses. LACSLink(tm) processing provides mailers with a converted physical address when a 911 emergency system has changed a rural-style address to a city-style address. "The new Postal Service rules, set to take effect this summer, will make address quality more important than ever, and should encourage more mailers to incorporate address cleansing software and processes into their mailing operations," said Jeff Marshall, Vice President of Customer Marketing for Pitney Bowes Global Mailstream Solutions. "Pitney Bowes' CASS Certified solutions can help enable mailers to remain eligible for postal automation discounts, manage the impact of the recent postal rate increases and enjoy peace of mind, knowing their messages are reaching the intended recipients on time." For additional information, including product specifications, please visit: www.pb.com under software/data quality and postal presorting. About Pitney Bowes: Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $5.8 billion. More information is available at www.pb.com. |
----------------------------------------------------
Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide- Master Series
Advertising- Home Furnishing and Decor Advertising Guide
Advertising- Home Gardening Advertising Guide
Advertising- Parenting Market Advertising Guide
Advertising-Pet Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Advertising- Breakthrough Advertising by Eugene M. Schwartz
Call
Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail-
Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Mail- Secrets of Successful Direct Mail by Dick Benson
Direct
Marketing- Direct Marketing Seminars and Events
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail
Lists
New Products for Direct
Marketers to Sell
Product Marketing-
Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Start a
Home Based Mail Order
Business- Direct Marketing Toolkit
Wholesale and Drop
Shipping- Professional Wholesale Resource Guide
Direct Marketing and Mail Order Bookstore