Advertising in Newsletters Grows--Direct Marketing, Mail Order, E-commerce News

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Advertising in Newsletters Triples in Five Years According to Oxbridge Directory of Newsletters

NEW YORK, NY-- Newsletters that accept advertising close to tripled in five years, from 1,052 to 3,085 in 2007, according to the Oxbridge Directory of Newsletters. The Oxbridge Directory of Newsletters 2007 Edition was released today, with more than 14,128 U.S. and Canadian newsletters listed.

Legal newsletters continued to be the leading category with 1,125 titles, up from 1,033 in 2006, followed by Medicine, with 845 titles, up from 802, and Computers & Automation with 748 titles, up from 719 last year, according to the Oxbridge Directory of Newsletters. New titles include Computer Security Report and Tech at Play.

The fastest growing newsletter categories in 2006 were Natural History/Wildlife, from 23 to 66, Trucking, from 24 to 34, and Nutrition, from 45 to 56. Electronic newsletters (online, fax, CD, and email) continued to grow to 4,306, up from 3,813 last year.

"Traditionally, newsletters relied exclusively on subscription revenue," said Deborah Striplin, Editorial Director of the Oxbridge Directory of Newsletters. "In the new-media age, however, advertisers are attracted to the targeted readership that newsletters offer, and newsletter publishers are able to tap into a new revenue stream."

Striplin said, "The Oxbridge Directory of Newsletters is a valuable research tool for publishers, promoters, advertisers, marketers, merchandisers, researchers, journalists, and vendors to the trade. It includes up-to-date information on address, phone, fax, URL and email; names of editors, publishers, and other key personnel; frequency; print specifications; circulation, advertising and list rental information, where applicable."

The Oxbridge Directory of Newsletters, 2007 Edition, published by Oxbridge® Communications since 1972, is the oldest and largest directory of U.S. and Canadian newsletters.

Available immediately from Oxbridge Communications (www.oxbridge.com), or by calling 1-800-955-0231, The Oxbridge Directory of Newsletters, 2007 Edition, is priced at $995 for the print edition; $1,195 for the Single-User CD, and $1,995 for both print directory and CD. It is also available online as part of the MediaFinder® (www.mediafinder.com) online database service at $1,295 for a year's single-user subscription.

Oxbridge Communications, founded in 1964, has the largest database of U.S. and Canadian periodicals and catalogs. In addition to the Oxbridge Directory of Newsletters, Oxbridge publishes The Standard Periodical Directory, the National Directory of Catalogs, The National Directory of Magazines and www.MediaFinder.com, an online database of more than 70,000 publications, including catalogs.

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