New Product Key Ring Money Capsule
The Cash-Can™ offers a handy and discrete
way to carry emergency cash. This unique novelty product was introduced thru
the EDC Forums (Every Day Carry), an online social media gathering of
individuals interested in useful items to carry with them at all times. It
became an instant success. Members review the product as being of very high
quality, both fit and finish, and very handy for carrying emergency cash.
The most distinctive feature of the Cash-Can™ is the built in security. A
single bill is folded in thirds long ways, then folded or rolled around the
spindle. The spindle is inserted into the tube and the supplied stainless
steel key ring is then installed thru the small hole in the tip of the
spindle, just like putting a key on the ring.
The Cash-Can™ is available exclusively thru Sunshine Products USA, designer
and sole manufacturer.
DOs and DON’Ts of Recession Marketing: Five Cheap and
Easy Techniques to Embrace (and Three Big Mistakes to Avoid) You can inspire your customers to buy like crazy
without spending a small fortune to reel them in. Some inside secrets savvy
businesspeople can embrace right now. By MaryEllen Tribby
It’s one of the cruel ironies of business. When the economy is bad, you need
to pull out all the stops to reel in new customers and extract more sales
from current ones. Unfortunately, just at the time your rational brain is
telling you to rev up your marketing efforts, your fear-driven gut is
telling you to conserve money. Which message should a conflicted
businessperson listen to? Both: Choose a variety of simple, inexpensive
marketing vehicles and fire away.
You don’t have to spend a lot of money to ensure that your marketing message
is heard loud and clear. There are plenty of inexpensive and very highly
effective ways to attract new customers and stay in front of old ones.
25 secrets of lasting success.
A few weeks ago Bill R., a subscriber, wrote me the following e-mail:
"What advice would you give somebody who is starting out that wants to be a
success - as a copywriter or just in life in general? What advice would you
give to a son or a nephew graduating high school or college as they go into
"I guess I am looking for the one thing that you think is most important to
being successful or most important in life in general ... or any words of
wisdom that you have. What is the one thing about life that everybody should
know to be happy?"
It's an intimidating request, because the older I get, the less I seem to
When Thomas Edison wrote that "we don't know one-millionth of one percent
about anything," you can certainly apply that to me and success.
My own accomplishments are fairly modest. I earn a nice living, but I am not
in the Donald Trump or the Michael Masterson league - or even close.
The Cost-Cutter’s Guide to Growth:
Five Tips for Building Growth Muscles in a Weak Economy Do you have to wait until this downturn runs
its course before you can get back to your growth plans? Hardly! Here are
five low-budget tips to drive your B2B organic growth now.
Warren Buffett famously said, “Be fearful when others are greedy and be
greedy when others are fearful.” And you’d love nothing more than to be that
kind of long-term thinker, willing to invest in the future when others are
running for cover. Of course, Buffett has his $60 billion fortune to cushion
the risks associated with his maverick tendencies. You, on the other hand,
are saddled with a shortage of cash and a coterie of colleagues who believe
the right response to the recession is to hunker down, slash costs to the
bone, and wait for the storm to pass. What’s a frustrated would-be
business-grower to do?
Please share this email with others you know in
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