March 18h, 2009

NMOA News and Information


New Product

Key Ring Money Capsule "Cash-Can"™
The Cash-Can™ offers a handy and discrete way to carry emergency cash. This unique novelty product was introduced thru the EDC Forums (Every Day Carry), an online social media gathering of individuals interested in useful items to carry with them at all times. It became an instant success. Members review the product as being of very high quality, both fit and finish, and very handy for carrying emergency cash.

The most distinctive feature of the Cash-Can™ is the built in security. A single bill is folded in thirds long ways, then folded or rolled around the spindle. The spindle is inserted into the tube and the supplied stainless steel key ring is then installed thru the small hole in the tip of the spindle, just like putting a key on the ring.

The Cash-Can™ is available exclusively thru Sunshine Products USA, designer and sole manufacturer.

Seeking resellers and distributors.

Get more information at the following websites:

www.SunshineProductsUSA.com
www.Cash-Can.com
(800) 416-8645

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Shortcut to Wholesale Buying
Professional Wholesale Resource Guide.
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Check out the NMOA Wholesale
Product Department

for new product listings.
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 The DMA 2009 Statistical Fact Book

DOs and DON’Ts of Recession Marketing: Five Cheap and Easy Techniques to Embrace (and Three Big Mistakes to Avoid)
You can inspire your customers to buy like crazy without spending a small fortune to reel them in. Some inside secrets savvy businesspeople can embrace right now.
By MaryEllen Tribby

It’s one of the cruel ironies of business. When the economy is bad, you need to pull out all the stops to reel in new customers and extract more sales from current ones. Unfortunately, just at the time your rational brain is telling you to rev up your marketing efforts, your fear-driven gut is telling you to conserve money. Which message should a conflicted businessperson listen to? Both: Choose a variety of simple, inexpensive marketing vehicles and fire away.

You don’t have to spend a lot of money to ensure that your marketing message is heard loud and clear. There are plenty of inexpensive and very highly effective ways to attract new customers and stay in front of old ones.

There is a right way and a wrong way to sell during a recession. Here are a few critical dos and don’ts:
Read the Do's and Don'ts of Recession Marketing here:
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25 secrets of lasting success.
A few weeks ago Bill R., a subscriber, wrote me the following e-mail:

"What advice would you give somebody who is starting out that wants to be a success - as a copywriter or just in life in general? What advice would you give to a son or a nephew graduating high school or college as they go into the world?

"I guess I am looking for the one thing that you think is most important to being successful or most important in life in general ... or any words of wisdom that you have. What is the one thing about life that everybody should know to be happy?"

It's an intimidating request, because the older I get, the less I seem to know.

When Thomas Edison wrote that "we don't know one-millionth of one percent about anything," you can certainly apply that to me and success.

My own accomplishments are fairly modest. I earn a nice living, but I am not in the Donald Trump or the Michael Masterson league - or even close.

My family and I live a pretty ordinary life, in a pretty ordinary suburb.
Read the 25 Secrets of Lasting Success here:

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The Cost-Cutter’s Guide to Growth:
Five Tips for Building Growth Muscles in a Weak Economy

Do you have to wait until this downturn runs its course before you can get back to your growth plans? Hardly! Here are five low-budget tips to drive your B2B organic growth now.

Warren Buffett famously said, “Be fearful when others are greedy and be greedy when others are fearful.” And you’d love nothing more than to be that kind of long-term thinker, willing to invest in the future when others are running for cover. Of course, Buffett has his $60 billion fortune to cushion the risks associated with his maverick tendencies. You, on the other hand, are saddled with a shortage of cash and a coterie of colleagues who believe the right response to the recession is to hunker down, slash costs to the bone, and wait for the storm to pass. What’s a frustrated would-be business-grower to do?

You can aim for growth during a serious economic downturn. In fact, now is the perfect time to do so, while your competitors are distracted. You just need to consider alternate (read: cheaper) ways of going about it.
Read the Five Tips for Building Grouth in a Weak Economy:

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www.nmoa.org 612-788-1673