December 17, 2008

NMOA News and Information


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Our value added services include:

• Order Processing, Payment Processing and Data Management

• Discounted Freight Rates

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• Electronic Data Interchange (EDI)

• Returns Processing and Refurbishment

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• Product Assembly and Kitting

• Customized Packaging

• Literature Fulfillment

• Lettershop

• Overflow and seasonal projects

• Enterprise Reporting

Ship-Right Solutions is a full service third-party logistics firm (3PL) trusted to provide order fulfillment and customer support for several vertical markets including; direct response, e-commerce, mail-order, catalogs and retail.

Contact: Drew Graham

Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

Check out the NMOA Product Department for other hot selling items.

7 Elements of a Perfect Landing Page
Landing Page Definition: A webpage intended to identify the beginning of the user experience from a defined marketing effort.

Landing pages are an integral part of your direct mail marketing these days, for the main reason that they finish the communication once started by your direct mail postcard. No longer is it in vogue to direct a prospective customer directly to your website to get lost in all the different services you offer trying to navigate to find the answer to what you are specifically promoting to them. To help you understand the key elements you need on your landing page, I have culled together the 6 most important tips and the rationale behind their usage.

Every Landing Page should have: Click here for the 7 Elements

Suppose you had responded to an advertisement from a manufacturer of forged steel valves and requested more information. How would you react to this reply?

Dear Sir:

Chemical Equipment magazine has informed us of your interest in our line of valves for the chemical process industry.

Enclosed please find the literature you requested. We will await with interest your specific inquiry.


Joe Jones, Sales Manger
XYZ Valve Corporation

That letter doesn’t call for action, build trust in the letter writer or tell the reader why he should want to buy valves from XYZ. There’s no salesmanship in it, just a blunt acknowledgment that an inquiry has been made fulfillment package that should help move the sale along will not.

The tragedy is most letters mailed to fulfill business/industrial inquiries are just about as bad. Too many marketers treat a cover letter as an afterthought, once the pros at the ad agency have written the “important” elements of the communications program - ads, brochures, and catalogues.
Click here to read the rest of this, and other examples.


Don't miss your End of Year Tax Deductions
Do you need some direct marketing research information? Maybe you would like to advance your direct marketing business knowledge. Maybe you want to promote your product or business service. All these things are tax deductible for businesses, and now is the time of year to take advantage of these deductions by make purchases before January 1st.

Be sure to check out the NMOA bookstore for tax deductible research and how-to information you may need.

If you would like to promote your business to the NMOA network, click here to check out the NMOA vender promotion program.

If you have a product you would like sold in catalogs and by other direct marketers, click here to check out our product promotion program.

SPECIAL: Any order from the NMOA before Jan. 1, 2009 qualifies you for a years subscription to Direct Marketing Digest at no cost. A $99.00 value.

Be Careful What You Ask For: Getting the Mission Wrong
Is your Mission statement leading you to greater accomplishments or down the road to perdition?

This is not a rhetorical question. Although most businesspeople are aware they need a mission, having one doesn't mean you will be successful. In fact, many mission statements have been wordsmithed by marketing and vetted by legal to a point where they say nothing.

The mission should be a clear statement of what the organization is all about. Then employees can make decisions and take actions by asking one simple strategic question:

Will this decision or action move me closer to or further from accomplishing my mission?

No firefighting. No knee-jerk reactions. No crisis management.

The first step is to have a mission statement that is short and to the point.
Click here to read the full story.
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New Products--Wholesale Only

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National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA 612-788-4197