October 1, 2008

NMOA News and Information

New Product

Smooth Shave Defense against shaving irritation.

* A superior shave gel
* TWO, post-shave soothers, traditional and non-alcohol versions
* A uniquely portable roll-on for those bumps that 'pop out' of nowhere

For salons and spas
Your male and female clients demand comfort and a special feeling when they visit you. These products will set you apart from your competition.

We have additional products in our line.

For exporters/importers of cosmetics
These are great products that are not found anywhere else.

Potential importers, distributors or licensees in Africa, Asia, Europe or South America.

SmoovShave International
Toll free: 1-888-766-6801
International fax: 253-3234684
Email: admin@smoovshave.com
Web: www.smoovshave.com


Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

What Political Campaigns can teach us about Direct Marketing
It Takes Tech to Elect a President: Many candidates simply ask supporters for money and a vote. Obama uses social media tools to ask for even more.

Technology and an appreciation of how to use it have always been important to political campaigns. Franklin Delano Roosevelt used radio to get his message across effectively to voters. Lyndon Johnson rode a helicopter to get him around Texas in his famous race for the Senate. John F. Kennedy understood the power of television better than Richard Nixon during the race for the Presidency in 1960. And Republican operatives in the 1970s built direct mail into a fund-raising behemoth that powered party gains for 20 years.

The current generation of Presidential candidates—and their advisers, such as James Carville, Karl Rove, and David Axelrod—will likely go down in history as even more innovative in their ability to use technology to an advantage. Click here to read the full story.

Outwit the Competition: Use Nontraditional Low-Cost Marketing
The competition grows greater every day as new businesses pop up on every corner and online shopping becomes more of a mainstream point of purchase. Business owners across the country strive to come up with new ideas to outwit their competition. The first thing they may consider is slashing prices, but any seasoned business owner knows that prices are only part of the equation.

Whether dealing with first-time customers or repeat buyers, all managers should know that although price is one of the considering factors of a well-researched product, savvy buyers also take into consideration these important facts: Click here for the full article.


Direct Mail and Catalog Printers

An Introduction to Trademarks for Small and Medium-Sized Enterprises

What is a trademark?

A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices. An increasing number of countries also allow for the registration of less traditional forms of trademarks such as single colors, three-dimensional designs [shapes of products or packaging], audible signs [sounds] or olfactory signs [smells]. However, many countries have set limits on what can be registered as a trademark, generally only allowing for signs that are visually perceptible or can be represented graphically.
Click here for the full story.
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Make it part of your Web 2.0 strategy today! It's FREE.

For upcoming direct marketing seminars, tradeshows, and other educational opportunities, check: www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA.
New Products--Wholesale Only

Direct Marketing Websites

EZ Jig
for Woodworkers

Music Product:
Guitar Kit

Automotive Product:
Fuel Saver

Feature your product here!

National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA
www.nmoa.org 612-788-4197