September 17th, 2008

NMOA News and Information


Promote Your Catalog
At No Charge

Get your catalog listed in our online  catalog directory for free. Our site receives thousands of unique visitors each month, so don't pass up this free advertising opportunity. We accept most catalogs and are especially interested in clothing, home decorating, craft, and gift types of catalogs.

 

Visit us online at Mail Order Catalogs and use the contact information provided to submit your free catalog. We also have tips for setting up or improving your own mail order business, with articles on business advantages, disadvantages, industry growth projections, and much more.

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Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.
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DirectMarketingNewswire

Seven Public Relations Secrets that Get Your Business Noticed
Publicity can come from anywhere, and in many different forms. It can be as simple as having a letter published in the editorial column of your local paper, or as dynamic as having a front-page article with your name splashed across the headlines. But a successful publicity campaign is harder than you may think. It takes huge effort on your part to get your business noticed by the media.

So, why bother? Is publicity really that important? Yes, yes … a thousand times, yes! The effectiveness of your publicity campaign will ultimately determine the success of your business. Publicity increases your sales without the outrageous cost of advertising. It adds credibility to your message and develops name recognition in your field. Essentially, publicity makes you stand out, above all the other businesses, to the buying public.

Now, you don't have to be a public relations expert to maximize the results of your publicity campaign. Use the following trade secrets to increase your visibility and sell more of your product or service:
Click here to read the Seven Secrets
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The 7 Key Differences Between business-to-business and consumer marketing.
When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.”

He’s wrong.

Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing:
Click here to read the Seven Key Differences.

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RETIRE THIS YEAR… WRITING
Imagine a job in which you set your own hours, and live where you please: at the beach, in the mountains, in Paris. As a copywriter, you can. I know. I spend my summers "working" in France. Here's how you can learn the secrets of this little-known, lucrative business:
http://www.thewriterslife.com/nmoa2/learnmore

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American Catalog Mailers Association Industry E-Newsletter, for
September 12, 2008

It has been a couple of months since our last industry general update. While the summer months are typically a slower time, this period has been anything but. The pace of change at the USPS continues to accelerate with numerous issues that affect cataloging moving one way then the other, requiring more effort than usual to track and affect issues of importance to catalogers.
Click here to get all the news.
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The larger our network gets, the more opportunities become available for all involved. Also, don't forget to join one of our Direct Marketing Networking Groups in Your Area, click here for your state.
Make it part of your Web 2.0 strategy today! It's FREE.

For upcoming direct marketing seminars, tradeshows, and other educational opportunities, check: www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA.
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National Mail Order Association (NMOA)
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