August 13, 2008

NMOA News and Information

New Product

Health and Beauty Product

AVANI is a new line of Dead Sea products manufactured & developed by Dead Sea America Inc.

All of our Dead Sea products are 100% made in Israel. The Dead Sea America Inc. is specializing in the manufacture & distribution of innovative & advanced skin-care cosmetic products formulated from the unique salts, mud & minerals of the Dead Sea, it is the policy of Dead Sea America Inc. to supply cosmetic products that are of the highest possible quality, made with choice natural ingredients specifically chosen for their environmentally friendly properties.

None of the products offered are tested on animals.

Seeking resellers of all kinds.

For more information about products and services of Dead Sea America Inc. please do not hesitate to contact at us.

Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.
Post your product here?


Post your news here!

Sell to the Right Audience
At a session of Direct Marketing Days in Singapore, a friend of mine made a presentation that included the statement that there are really only five things you do with direct response:

1. Get new customers.
2. Keep the customers you now have.
3. Get those customers to upgrade.
4. Cross sell to your customers.
5. Encourage your customers to come back for more!

If you believe this (and I do), it quickly becomes obvious that your message must be sent to the right audience -- that is, the list you use for direct mail, the magazine or newspaper selection, the right audience for broadcast, the best possible list for telemarketing.

Selecting the right audience is the most important part of the direct response marketing program. Dull creative, a weak offer and sloppy production don't help. But even with these strikes against you, if you get your message to the right people-business or consumer -- at least it has a chance of working. Click here to read the full article.

New Products Wanted
The NMOA has a product rep service and we are searching for housewares and problem solving New Products for Spring 2009 catalogs.

If you would like to have the NMOA rep your product to catalog companies, and other direct marketers, please call or email John Schulte. 612-788-1673 or  Please spread the word!

Success Stories Wanted
Do you know a successful business owner that uses one or more direct marketing method to sell their product(s)? We are looking for company founders to interview for our Direct Marketing Success Stories, these are cover stories that we feature each month in Direct Marketing Digest. If you would like to recommend someone, or yourself, please contact John Schulte, 612-788-1673 or


Marketing Based On “Gut Feelings” Fails At Least 50% Of The Time.

DMA Predicting Customer Behavior Seminar: Finding What Works and Why
September 25 - 26, 2008 * New York, NY

Sick of biting your nails every time you launch a campaign?

DMA has distilled a vast body of knowledge - scientific research into human behavior, proven marketing practices, and real-world experience - into action steps every marketer can take to build a new level of certainty into the marketing plan, and achieve measurable results, time and time again.

Attend and learn to:
• Accurately predict what most customers will do most of the time
• Save $$$ and time with breakthrough science-based targeting
• Boost loyalty with power branding strategies

FREE copy of instructor Steve Cuno’s book, “The Fallible Gut: A Marketer’s Guide to Surviving Intuition.” Read Chapter 1 of this yet to be released book and register at:

Please mention Key Code: NMOA1 when registering.

Web Sites Must Meet Marketing Objectives…
...and Many Don’t

Since putting up my Web site in April 1998, I’ve received a ton of unsolicited e-mails, faxes, and phone calls – from casual Internet surfers as well as Web professionals – with all sorts of advice on how to make my Web site better.

Unfortunately, more than 90 percent of their suggestions are almost totally off the mark … and would be a complete waste of my time and money.

Why is this the case? It’s not that site visitors don’t have valid opinions on graphics or content, or that Web professionals don’t have good ideas. They do.

The problem is, all the advice is given with no thought as to the business objective of my site … and whether the enhancement would further this goal.
Click here to read the full article.
Please share this email with others you know in business.
The larger our network gets, the more opportunities become available for all involved. Also, don't forget to join one of our Direct Marketing Networking Groups in Your Area, click here for your state.
Make it part of your Web 2.0 strategy today! It's FREE.

Find upcoming direct marketing seminars, webinars, conferences, tradeshows, and other educational opportunities, check: on regular basis.
List your DM events at no charge, compliments of NMOA.
New Products--Wholesale Only

Direct Marketing Websites

Boleslawiec Pottery

Novelty Item

Shower Filter

Feature your product here!

National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA 612-788-4197