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Company Profiles
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Are you looking for a large collection of Wholesale Suppliers, Importers,
Distributors, Liquidation and Closeout Specialists?
If so, make sure you look into the NMOA
Professional Wholesale
Resource Guide.
This 4-in-1 directory has been hand compiled over the years to put all types
of wholesale resources at your fingertips.
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E-mail vs. Direct Mail
A controversy is brewing within the marketing community. Depending on who
you talk to or which articles you read, people have strong opinions on what
is more effective—direct mail or e-mail.
There are valid points to be made on both sides of the argument. Some in the
marketing industry think direct mail is dead due to rising postage costs and
the assumption that Americans today rarely read direct mail. Other marketing
professionals disagree saying it is e-mail marketing that cannot survive due
to spam filters, impatient consumers and inept email marketing practices.
With the evolution of internet marketing and advanced, personalized landing
pages, an increased number of marketers are beginning to reallocate
advertising dollars in favor of sending more marketing messages via e-mail.
This is aided by the perception that e-mail marketing is less expensive and
more relative to today’s lifestyles.
The reality is that a successful campaign encompasses...
Click here to read the full story! |
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Contact me…Please!
Periodically, I get together with a couple of good friends I knew from high
school and go into a recording studio across from the Count Basie Theater in
Red Bank, NJ (near the famed Jersey shore) to play songs that were relevant
in our teens and then hang back afterwards to watch the engineer work his
mixing and mastering magic behind the console. Now, the console features an
elaborate equalizer that is used to control, individually, a number of
different frequency bands in the recording system, which is used to
fine-tune the sound (not altogether different from what you’d find in a home
stereo system).
The foregoing reminds me a lot of what Contact Optimization can do for the
marketer. That is, to make the best decisions regarding what eligible
customers get access to your campaigns through the measurement, arrangement
and rearrangement of various promotional, product and individual
inputs—getting closer to that fabled market of one.
Click
here to read the full story. |
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Special Limited Time Offer for
Direct Marketing Digest
One Year Subscription -- Half Price
Direct Marketing Digest can
help you be more successful in your business!
Direct Marketing Digest is a larger than
average Newsletter that provides you the small business owner and
entrepreneur with practical business building information in the areas of
advertising, direct marketing and publicity. We strive to give you
practical instruction that
can be put to use immediately to grow your business.
We work to present this information in easy to understand language that does
not require a PhD to figure out.
The corner stone of each issue of Direct Marketing Digest is an
exclusive in-depth
interview with the founder of a successful direct marketing related company.
These interviews are titled, “Direct Marketing Success Stories.”
Hear it right from the horse’s mouth!
In each success story interview
we ask the company founder
over 30 success revealing questions!
To get the full details, Click here! |
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Two-Gether Marketing ... with Attitude
"It's amazing how much my parents learned between my 16th and 21st
birthdays."
A quote from Mark Twain. You undoubtedly get the message. We learn more than
we know we learn from others. This is part of what I've learned.
Marketing, Direct Marketing and Sales are disciplines that require team
work. My phrase for it is "Two-Gether Marketing".
As we must work "Two-Gether". You and me, marketing and sales, outside and
inside, the client and supplier.
Here is a list of 16 ideas the Ray Jutkins marketing team follows in working
with businesses around the world. Select the ideas that work for you, adopt
them or adapt them...and use them as your own.
Click
here to read the full story! |
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Please share this email with others you know in
business.
The larger our network gets, the more opportunities become
available for all involved. Also, don't forget to join one of our
Direct Marketing Networking Groups in Your Area, click here for your state.
Make it part of your Web 2.0 strategy today! It's FREE.
For upcoming direct marketing seminars, tradeshows, and other educational
opportunities, check:
www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA. |
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New Products--Wholesale Only |
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