July 30th, 2008

NMOA News and Information


New Product

Home Signage Product

Designed for the consumer in mind our clip-on sign system can be utilized in many ways. No Hunting signs, trail markers, plot/lot markers, safety signs, field markers or attach your existing signs to ours; screw or bolt on to any surface or clip-on to a t-post or u-post.

Made of High Density Polyethylene Plastic, our signs are rigid yet flexible to withstand all weather conditions.

We have given a lifetime warranty for manufacture defects against fading, cracking or breaking.

High quality graphics that are molded in to the plastic will ensure the longest life possible. With Custom sign color and custom graphics your customers will love the ease of our product.

Approved Vendor of Mid-States Distributors.

Wholesale Blank signs- $2.35

Wholesale custom graphic signs- $3.57

www.evermarksigns.com

Steven Branscom steve.evermark@yahoo.com
EverMark, Inc.
421 W 1st Ave SuiteB
Hutchinson, KS. 67501
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Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.
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Blogs
WholesaleDistributorblog
DirectMarketingNewswire

Setting Objectives
According to R.C. Cunningham, executive vice president of AFG Industries, "Every company has the opportunity to minimize head-on competition and maximize sales and profit potential by hitting 'em where they ain't.

"The key to finding where they ain't is a well defined strategic plan which ... evaluates the strengths and weaknesses of your company compared with the competition.

"This information ... becomes the road map that tells you where you are today, lets you see where you want to go tomorrow and how to get there. It's really knowing your market, and your competition, that makes the difference in selling a commodity product, a high-tech product, or a multi-million dollar piece of equipment successfully."

A company needs objectives. Focus and direction come from setting them. And from objectives come accomplishments.

Objectives provide a feeling of progress. They reduce the "wandering about" approach to achieving your goals and eliminate the practice of reacting to the "current situation," which far too many com panics use in setting direction. Acting in response to marketplace activity is a way of becoming just like the rest of the pack.

The purpose of objectives is to be very specific with information so you know what is expected. Here are some questions to answer:
Click here to read the full article.
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50 lead-generating tips
What should you know when planning a lead-generating direct mail program? Here are a few pointers to guide you in the right direction:

1. How many steps are there in the buying process for this product? Where in this process does my mailing fit?

2. What can I tell my prospect that will get him to take the next step in the buying process?

3. Can I reduce selling costs by creating a mailing designed to produce a direct sale (a mail order) instead of any inquiry?

4. How many leads do I want to generate? Do we want a large quantity of “soft” leads? Or are we better off getting a smaller number of more highly qualified leads?

5. What happens if the mailing produces too many leads? Too few?

6. Is there a geographic region that my sales force does not cover? How can I respond to inquiries from this region?
Click here to read the full article.

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Special Limited Time Offer for
Direct Marketing Digest
One Year Subscription -- Half Price

Direct Marketing Digest can help you be more successful in your business! Direct Marketing Digest is a larger than average Newsletter that provides you the small business owner and entrepreneur with practical business building information in the areas of advertising, direct marketing and publicity. We strive to give you practical instruction that can be put to use immediately to grow your business.

We work to present this information in easy to understand language that does not require a PhD to figure out.

The corner stone of each issue of Direct Marketing Digest is an exclusive in-depth interview with the founder of a successful direct marketing related company. These interviews are titled, “Direct Marketing Success Stories.”

Hear it right from the horse’s mouth!
In each success story interview we ask the company founder over 30 success revealing questions! To get the full details, Click here!

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Using Testimonials
Using testimonials - quotations from satisfied customers and clients - is one of the simplest and most effective ways of adding punch and power to brochure, ad and direct mail copy.

But how do you get testimonials? How do you use them?

Here are some tips for using testimonials:

1. Always use real testimonials instead of made-up ones. Even the most skilled copywriter can rarely make up a testimonial that can match the sincerity and credibility of genuine words of praise from a real customer or client.

If you ask a customer to give you a testimonial, and he or she says, “Sure, just write something and I’ll sign it,” politely reply: “Gee, I appreciate that, but would you mind just giving me your opinions of our product - in your own words?” Fabricated or self-authored testimonials (those written by the advertiser or their copywriter) usually sound phony; genuine testimonials invariably have the ring of truth.
Click here to read the full article.
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New Products--Wholesale Only

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National Mail Order Association (NMOA)
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www.nmoa.org 612-788-4197