July 23, 2008

NMOA News and Information

New Product

Gift and Home Products!
Air AffairsTM are small, flexible, scent-laden ornaments that fill a room, a car, a sports bag, or any other environment you hang them in. They come in a wide variety of shapes and scents. You will love them! A high-markup item, available only at Air Affair Gifts!

Air Affair Gifts also provides hand-poured candles at reasonable prices. These made-in-America products are available in over 130 scents. Wholesale ordering is available online by entering your reseller identification number.

Please review our wide range of candle shapes online at www.AirAffairGifts.com and then contact us for special NMOA wholesale pricing.

Air Affair Gifts
5225 45th Avenue South
Minneapolis, MN 55417
Tel: 612-729-8811
Email: info@AirAffairGifts.com

Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

To Open or Not to Open?
Some of our best-known writers and art directors have been quoted as saying that, in creating a direct mail package, they spent as much as 50 percent of their time on the envelope.

Here are a few interesting points about the relationship between envelopes and "eyeflow"—-the way people scan a surface-that can help you in designing this vital part of your direct mail package.

The name is the first element recipients examine. Is it their name? Is it spelled correctly? Is it addressed not to them, but to their title?

Teaser copy is the second element they notice. They start with the copy, picture or graphics (on a sticker, in a window) closest to their name. Next, they look at copy elsewhere: farther from their name but still on the address side, or on the back

Who sent them the mail is the third element they check. They want to know if they know you or if you are a stranger.

This highlights the importance of a corner card-wherever and however you decide to identify yourself on the outside of the envelope. Your prospects and customers feel it is important.
Click here to read the full article.

The 5 Steps of Social Media Marketing
Entrepreneurs are using the newest Internet trend: professional social networks. Services like LinkedIn, Konnects, Ecademy, Plaxo and even Facebook provide professionals the opportunity to meet and collaborate with colleagues worldwide. These professionals fall into two distinct groups who utilize social networks:

1. Those for whom the emphasis is on the word “network”
2. Those for whom the emphasis is on the word “social”

Those who emphasize the word ”network” seek to promote and expand their business. Those who emphasize the word “social” seek to promote and expand their Christmas card list. Social Media Marketing is the systematic approach to using social networks and other “Web 2.0” and “Web 3.0” technologies as a part of an all-inclusive marketing plan.
Click here to read the full article.


Special Limited Time Offer for
Direct Marketing Digest
One Year Subscription -- Half Price

Direct Marketing Digest can help you be more successful in your business! Direct Marketing Digest is a larger than average Newsletter that provides you the small business owner and entrepreneur with practical business building information in the areas of advertising, direct marketing and publicity. We strive to give you practical instruction that can be put to use immediately to grow your business.

We work to present this information in easy to understand language that does not require a PhD to figure out.

The corner stone of each issue of Direct Marketing Digest is an exclusive in-depth interview with the founder of a successful direct marketing related company. These interviews are titled, “Direct Marketing Success Stories.”

Hear it right from the horse’s mouth!
In each success story interview we ask the company founder over 30 success revealing questions! To get the full details, Click here!

7 Ways to Recession-Proof Your Online Content
With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey stating that over 60% of large companies are planning on slashing their marketing budgets significantly this year.

With smaller marketing budgets, companies are hunting for cost-effective, measurable solutions to sagging sales figures. This naturally leads to online marketing in order to generate new prospects and customers. The goal is to recession-proof your online content and marketing.

"It all starts with a powerful, search engine-friendly website that converts," says Jon Wuebben, author of "Content Rich: Writing Your Way to Wealth on the Web" (Encore Publishing). "Companies today need to focus on the words they use to communicate with their prospects and how they leverage this content to maximize their online exposure. When more companies are chasing fewer prospects, you need to ensure your online copy is strong and that you’re using the viral nature of the web to promote it.”
Click here to read the full story.
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The larger our network gets, the more opportunities become available for all involved. Also, don't forget to join one of our Direct Marketing Networking Groups in Your Area, click here for your state.
Make it part of your Web 2.0 strategy today! It's FREE.

For upcoming direct marketing seminars, tradeshows, and other educational opportunities, check: www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA.
New Products--Wholesale Only

Direct Marketing Websites

New Book on
Information Marketing

Home Decor Product
Picture Storage Frames

Home Decor Product
Removable Stenciling

Feature your product here!

National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA
www.nmoa.org 612-788-4197