July 16, 2008

NMOA News and Information

New Product

Molar Mate (tm) Toothbrushing Timer & Holder

Helping busy Moms care for their children's health is what we do. Say goodbye to the nightly battle of getting your children to brush their teeth!

Introducing the new Molar Mate brand Toothbrushing Timer & Holder.

The FUN, interactive, entertaining way to be SURE children actually enjoy brushing their teeth!

This loveable character's freckles, eyebrows, and tongue light up during a 2-minute or 3-minute time countdown; entertaining, engaging, and motivating your child to brush for the dentist recommended time.

The Light Show & sound ... makes kids WANT to brush!

Kids simply press the hats to set a timer and begin the lightshow and time countdown. A sounder beeps every thirty seconds to guide them through a proper brushing technique. The included Toothbrushing Guide helps teach kids how to brush properly and more effectively.

Seeking Resellers of all Types

Contact info:
Molar Mate Distributing LLC
(260) 492-2606

Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

To Test or Not to Test?
Can a direct marketer really be asking this question?

Those of you who have been in this business more than a day and a half have undoubtedly heard someone say: "Direct marketing's middle name is test/test/test" — probably with an exclamation point.

I challenge that thinking. Let me explain. It is not wrong to test. Far be it for me to say testing is wrong. In fact, in my seminars, part of the program often includes a section on testing.

However, testing is frequently impractical. For everyone at some time, it does not make either time or economic sense to test. For others, it never makes sense — especially in the business arena.

Why? Because of the numbers. If we use U.S. figures only, there are about 12 million businesses in this country. At least half of them are very small-five people or less. Close to 87 percent have less-than 20 employees, and 97 percent have less than 100.
Click here to read the full story.

Choosing the Right China Factory
Current estimates put the number of Chinese factories at more than 200,000 – and hundreds more factories will open for business this year. You can be sure almost every one has a slick catalog and an impressive Web site, and very few will admit to you up-front that aren’t capable of handling your project. You’ll have to find that out the hard way, when slow production, delayed shipments or defective returns are threatening to destroy your entire project.

Or will you? Ultimately, it’s up to you. If you do a little homework and take a systematic approach to supplier selection, you can avoid common pitfalls and benefit from the great cost savings and efficiencies China has to offer. At Impact Products, we’ve spent the last decade developing just such a system. We call it “identify and eliminate.” Apply it, and you’ll be amazed at how easy it is to find the best supplier for your particular project.
Click here to read the full story.


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Direct Marketing Digest can help you be more successful in your business! Direct Marketing Digest is a larger than average Newsletter that provides you the small business owner and entrepreneur with practical business building information in the areas of advertising, direct marketing and publicity. We strive to give you practical instruction that can be put to use immediately to grow your business.

We work to present this information in easy to understand language that does not require a PhD to figure out.

The corner stone of each issue of Direct Marketing Digest is an exclusive in-depth interview with the founder of a successful direct marketing related company. These interviews are titled, “Direct Marketing Success Stories.”

Hear it right from the horse’s mouth!
In each success story interview we ask the company founder over 30 success revealing questions! To get the full details, Click here!

The Three Most Important Rules of Business
Both small and large business owners must pay close attention to their modus operandi, especially in these times of inflation, recession and consumer cutbacks. All indications point to this grim economy being a short window of our lifetime. The key to coming out on top is paying close attention to your customers and making them priority one.

The first thing managers must do in a slow economy is get their priorities straight: Do they choose to keep growing the business or just make sure they survive the downtime? Many wise decisions are not based on net profits alone, but on the future of the business. Even in times of slow spending, everyone still needs products and services. Sometimes the first thing business owners cut back on is marketing, However many successful managers know how to focus on creative marketing strategies and get creative to get the biggest bang for their buck.
Click here to read the full story.
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New Products--Wholesale Only

Direct Marketing Websites

New Sports Product
Germ Resistant Towel

Outdoor Product
Big Bobber Cooler

Children's Educational and Interactive Products

Feature your product here!

National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA
www.nmoa.org 612-788-4197