June 25th, 2008

NMOA News and Information


New Product
Health & Beauty

Lather Cloth
The Lather Cloth™ is a unique 2 sided washcloth that Lathers, Cleans and gently Exfoliates the entire body. The Lather Cloth™ combines the benefits of a bath sponge and a washcloth all in one product. It eliminates the need to use multiple bath products (back brush, bath sponge, washcloth). The Lather Cloth™ hangs in the shower after each use and is machine washable.

Features:
· Handles on the corners for cleaning and exfoliating the back and neck
· Gently exfoliates the entire body
· Richly lathers with any body wash product or a bar of soap

Increase your sales to even the pickiest of customers and become known as the store that keeps its customers’ skin glowing.

Seeking resellers and distributors for the Lather Cloth™ Contact Terry Morris today! Call: 631-253-0432.
Email: tmorris@ayleet.com
Visit www.ayleet.com

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Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.
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The Seven Sins of Strategy
There comes a time in both our professional and personal lives when we must make a stand. Through all the swirling complexity, change and challenges we face, we must at some point assert ourselves and set our bar of standards. This means refusing to be engulfed in the comfortable molten lava of mediocrity that flows through many lives and organizations. It means accepting the accountability and responsibility that go hand-in-hand with excellence. And in business, it means working every day to generate strategic insights, using those insights to set direction and then fiercely executing strategy with both mental agility and perseverance.

If you’re not content being with the majority of managers dog paddling around in the tactical end of the pool, then it’s time to commit yourself to becoming a better strategist. Click here to read the full article.
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Cut (the Waste) and Build (the Value): A Proactive Approach to Surviving the Recession
Call it a slowdown or a recession, the impact is nearly the same – our businesses are challenged and we have become desperate to find ways to respond. We feel the urge to cut expenses, eliminate programs and benefits, and put customer and employee development on hold. Our knee-jerk reaction to this slowdown pressure encourages us to do all of the wrong things.

True, we must eliminate wasteful spending; it should never take a recession to drive this thinking. We must always assess the impact of our spending on performance to determine its return and effectiveness. However, in today’s intellectual environment, this review process is not strictly empirical. Today, we must... Click here to read the full article.

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Fantastic Pricing on Color Printing
In my private advertising and marketing practice I do a lot of shopping and research for my clients. Color printing is almost always a consideration for one component or another, so I've looked at many printers over the years, and I can tell you right now that if you do any color printing, you need to compare what you're paying to this printer. If you're paying anywhere close to what this company charges, you know you're paying a reasonable price for your color printing. If you're paying more, you have made one great new vendor contact today.

Check their pricing for;  Full Color Postcards, Business Cards, Flyers and Brochures, Posters, Pocket Folders, Door Hangers, Rack Cards, Pocket Folders, Letterhead and Envelopes, CD Jackets, Table Tents, and more--they can even do your direct mailings if you want.
Click here to compare pricing!

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Excerpt from the book: The Hard Truth About Soft-Selling; Restoring Pride & Purpose to the Sales Profession.
Artful Dodgers
To a disconcerting degree, soft-selling is rooted in negative attitudes about buyers, sellers, and selling. Thus it is no surprise that the rise of soft-selling is intimately liked to increasing levels of conflict and discomfort salespeople (of all persuasions) associate with prospecting for new business. In 1979 research scientists Dudley and Goodson introduced an entirely new catalog of offending thoughts, feelings and behaviors salespeople use to cope with the pressures of new business generation.

The psychological construct they originated is technically called Inhibited Social Contact Initiation Syndrome (ISCIS). On the street it’s called the “fear of self-promotion.” Within the sales profession it’s “sales call reluctance®.”

Sales call reluctance artificially limits...Click here to read the full article.
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National Mail Order Association (NMOA)
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www.nmoa.org 612-788-4197