April 23, 2008

NMOA News and Information


Fundamentals of International Direct Marketing Seminar: Successfully Expanding Abroad
May 12 - 13, 2008 
DMA Seminar Center, New York, NY

The culture, language, laws, pricing, fulfillment – everything in the international direct marketing process needs to be carefully evaluated.
This cutting-edge seminar is based on a 12-step direct marketing value chain -- from stating the business case to market research and testing.
All media are covered, and numerous examples of successful, and unsuccessful, campaigns will be discussed. Designed for those just beginning to explore international markets.
Starting with how to evaluate your products for foreign markets all the way through mailing and delivery, you’ll learn how to make strategic decisions that will dramatically improve your chances of success. Register now at: www.dmagoingglobal.org Please mention Key Code NMOA when registering.

Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

National Directory of Catalogs 2008 Edition
Now Available

Catalog marketing beats retail marketing—again. Between 2001 and 2006 the annual compounded growth rate for catalog sales was 5.95%. Those figures show that the catalog industry has grown 25% faster than brick & mortar retail that had a compounded annual growth rate of only 4.08% for the same years.

In this 18th edition, the National Directory of Catalogs features detailed information on 12,230 of the top catalogs in the U.S and Canada.
Full press release is here: http://www.nmoa.org/press/pr_doc2008.asp
More details and Ordering info here:


Billions and Billions Wasted. It Is Time To Stop. By Steve Cone
No, not the subprime mess or related meltdowns in other financial instruments. I am referring to the billions that Banks waste in non-descript so-called marketing programs that do nothing to move the revenue needle and reinforce the notion that many bank CEOs and CFOs have that marketing is a voodoo practice at best and at worst a budget that can be slashed at the first sign of bottom line stress in the annual revenue plan.

Like many other industries Banking has forgotten the basic techniques that are necessary for customers and prospects alike to pay attention to offers and respond. The primary reason...Read the full article, click here:


The USPS Intelligent Mail Barcode: May 2009 Implementation Could Save…and Cost Mailers Money By John Steib
Direct mail accounts for nearly 60 percent of the 212 billion pieces of mail that the U.S. Postal Service (USPS) processes every year. When you consider that 40 million people move on an annual basis, you can imagine the millions of returned mail created by mailers and changes of address.

The USPS Gets Smart in Digital Age
To limit the amount of undeliverable mail, the USPS is getting creative. In May 2009, the Intelligent Mail® barcode is slated to replace the existing POSTNET™ and PLANET Code® barcodes on all domestic mail. The USPS will require...Read the full article, click here:

5 great copy phrases from Bob Bly
Here's a collection of neat little phrases that can, in just a few words, add punch and power to your copy:

1. "Once difficult, now easy."
A pithy phrase for communicating the idea that your product can simplify the prospect's life; works well in headlines.

Original: "Managing UNIX Data Centers."

Better:... Find the answer, and the other tips by clicking here:
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The larger our network gets, the more opportunities become available for all involved. Also, don't forget to join one of our Direct Marketing Networking Groups in Your Area, click here for your state.
Make it part of your Web 2.0 strategy today! It's FREE.

For upcoming direct marketing seminars, tradeshows, and other educational opportunities, check: www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA.
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National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA
www.nmoa.org 612-788-4197