NEW DMA SEMINAR!
Fundamentals of International Direct Marketing Seminar: Successfully
Expanding Abroad
May 12 - 13, 2008
DMA Seminar Center, New York, NY
The culture, language, laws, pricing, fulfillment – everything in the
international direct marketing process needs to be carefully evaluated.
This cutting-edge seminar is based on a 12-step direct marketing value chain
-- from stating the business case to market research and testing.
All media are covered, and numerous examples of successful, and
unsuccessful, campaigns will be discussed. Designed for those just beginning
to explore international markets.
Starting with how to evaluate your products for foreign markets all the way
through mailing and delivery, you’ll learn how to make strategic decisions
that will dramatically improve your chances of success. Register now at:
www.dmagoingglobal.org Please
mention Key Code NMOA when registering.
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Are you looking for a large collection of Wholesale Suppliers, Importers,
Distributors, Liquidation and Closeout Specialists?
If so, make sure you look into the NMOA
Professional Wholesale
Resource Guide.
This 4-in-1 directory has been hand compiled over the years to put all types
of wholesale resources at your fingertips.
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Blogs
WholesaleDistributorblog
DirectMarketingNewswire |
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 National
Directory of Catalogs 2008 Edition
Now Available
Catalog marketing beats retail marketing—again. Between 2001 and 2006 the
annual compounded growth rate for catalog sales was 5.95%. Those figures
show that the catalog industry has grown 25% faster than brick & mortar
retail that had a compounded annual growth rate of only 4.08% for the same
years.
In this 18th edition, the National Directory
of Catalogs features detailed information on 12,230 of the top catalogs in
the U.S and Canada.
Full press release is here:
http://www.nmoa.org/press/pr_doc2008.asp
More details and Ordering info here:
http://www.nmoa.org/catalog/mailorderdir.htm |
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Billions and Billions
Wasted. It Is Time To Stop. By Steve Cone
No, not the subprime mess or related meltdowns in other financial
instruments. I am referring to the billions that Banks waste in non-descript
so-called marketing programs that do nothing to move the revenue needle and
reinforce the notion that many bank CEOs and CFOs have that marketing is a
voodoo practice at best and at worst a budget that can be slashed at the
first sign of bottom line stress in the annual revenue plan.
Like many other industries Banking has forgotten the basic techniques that
are necessary for customers and prospects alike to pay attention to offers
and respond. The primary reason...Read
the full article, click here: |
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The USPS Intelligent Mail
Barcode: May 2009 Implementation Could Save…and Cost Mailers Money By
John Steib
Direct mail accounts for nearly 60 percent of the 212 billion pieces of mail
that the U.S. Postal Service (USPS) processes every year. When you consider
that 40 million people move on an annual basis, you can imagine the millions
of returned mail created by mailers and changes of address.
The USPS Gets Smart in Digital Age
To limit the amount of undeliverable mail, the USPS is getting creative. In
May 2009, the Intelligent Mail® barcode is slated to replace the existing
POSTNET™ and PLANET Code® barcodes on all domestic mail. The USPS will
require...Read
the full article, click here: |
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5 great copy phrases from Bob Bly
Here's a collection of neat little phrases that can, in just a few words,
add punch and power to your copy:
1. "Once difficult, now easy."
A pithy phrase for communicating the idea that your product can simplify the
prospect's life; works well in headlines.
Original: "Managing UNIX Data Centers."
Better:...
Find
the answer, and the other tips by clicking here: |
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Please share this email with others you know in
business.
The larger our network gets, the more opportunities become
available for all involved. Also, don't forget to join one of our
Direct Marketing Networking Groups in Your Area, click here for your state.
Make it part of your Web 2.0 strategy today! It's FREE.
For upcoming direct marketing seminars, tradeshows, and other educational
opportunities, check:
www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA. |
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New Products--Wholesale Only |
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