March 12, 2008

NMOA News and Information


New Pipe Gauge for the Do-it-yourself Plumber!
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Save a trip to the hardware store on every plumbing project!

A pipe’s size is a mystery if you can only see the outside of the pipe and can’t tell the size by looking at it.
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For those the do-it-yourself plumbers that can’t tell one size pipe from another by looking at it, a Chicago company has introduced a new gauge that tells the size of a pipe based on the pipe’s outer diameter.
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DIY Pipes of Chicago, IL introduces its new Pipe Size Interpreter; it helps you find the size of a pipe by finding the best-fit semicircle when it’s held to a pipe.
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It works with galvanized, plastic, copper, gas, and CPVC pipe from 1/8” to 2” in inner diameter. Made of .020” polystyrene plastic, the Pipe Size Interpreter single-piece template comes with “how to” instructions, is 3 ¾” x 8” and is made in the USA and should last indefinitely.
Good profit margins.
Seeking resellers of all kinds. Click here for details and contact information.

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Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

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New NMOA Networking Clubs Forming In YOUR Area.
In case you missed our email about it, in an effort to start connecting everyone in the NMOA network together with people in their own area, the NMOA is creating individual Direct Marketing Networking Clubs in each state of the USA. As things progress, individual city groups will also form.
Face to face… in person networking is still an important component to business and entrepreneurial success, no matter how well the Internet connects us electronically. These new clubs will be your avenue for power networking on a social and personal level.
If you don't have a Facebook account/profile set up yet, here is your motivator for it. Plus this can be a start for your Web 2.0 marketing. Click here for the full details of these groups and links to them.
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Direct Marketing News from Hong Kong
On January 25, Gene Raitt, who agreed to chair the Hong Kong Direct Marketing Association temporarily until a new chair has been found, introduced Ruth Stevens as the HKDMA luncheon speaker that day. Ruth is currently Chair of the Direct Marketing Club of New York, a professor of marketing at Columbia University’s graduate School of Business and is teaching at Singapore Management University for the Spring Semester.
Before she spoke, Gene in his initial remarks, described the apparent interest expressed in the USA, Hong Kong and elsewhere in forming a Greater China DMA to include the DMA’s in Hong Kong, China and possibly Taiwan.
Click here to read the rest of this story and others.
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How to keep your best employees
Why do people leave teams and organizations? The # 1 reason people leave jobs is because they fail to connect with their bosses as leaders and as people. People are rarely honest about why they leave a company. Too many associates that depart follow Jimmy Conway’s advice (played by Robert DeNiro) in the 1990 hit movie “Goodfellas,” who told Henry Hill (played by Ray Liotta), “Never rat on your friends and keep your mouth shut.”
There is no upside incentive for the employee to be open and honest. Think about it! The primary reason people leave companies is because of the relationship and lack of emotional connection with their boss. However, it is almost never talked about in the exit interview. Why?
Click here to read the full article.

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Messaging Matrix Process – Taking Complex Lead Generation to the Next Level
The messaging matrix is a strategy and a set of tactics with one purpose - engage a target prospect in an efficient and productive conversation, as measured from both perspectives. It is applied at the campaign level and involves a series of steps. Rigorous testing, continuous improvement, mock calling with the client and detailed feedback sessions are all part of the process. Click here to read the full article.
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The larger our network gets, the more opportunities become available for all involved.

For upcoming direct marketing seminars, tradeshows, and other educational opportunities, check: www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA.
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National Mail Order Association (NMOA)
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