March 5, 2008

NMOA News and Information


Emergency Preparedness Product Supplier

Four Person Deluxe Survival Kit #KEX4
Everything you need to get your family through those emergency moments. Five-year shelf life food and water for four people for four days.

Mayday Industries is a manufacturer and wholesaler that specializes in disaster preparedness supplies.

Established in 1995, we have seen this industry change from west coast earthquake preparedness to a spotlight on national preparedness brought on by September 11, the Iraq War, and the current threat of terrorist attacks. Mayday Industries has set itself apart from the crowd by offering a wide variety of products.

We will drop ship directly to your customer at no additional charge.

We also have a CD with 65 pictures of products that we stock. This CD makes it easy for you to design your own flyers or website.


Urban Road Warrior #AA01
The ultimate road survival kit with with first aid, flat tire fixer, jumper cables, tow rope, and much more. See our website for a complete breakdown. Oh, by the way, it even has a fire extinguisher!!


More information here: http://www.nmoa.org/Products/mayday.asp
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Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.


This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.
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Mortgage and Home Equity Direct Mail Down
2007 showed a sharp decline in mortgage and home equity offers mailed to Americans, according to new findings from Mintel Comperemedia. Lenders sent approximately 2.6 billion direct mail pieces during the year, down nearly a third (30%) from the 3.7 billion sent to consumers in 2006.
Click here for full story.
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Research Shows Retailers Have Strong Multichannel Skills, But Need Help Integrating Channels
Although many retail businesses have mastered the art of multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration. This is one of the key findings of a report by the Direct Marketing Association (DMA), entitled “Channel Integration and Benchmarks in the Retail Industry.” DMA takes an in-depth look at the multichannel players in the retail industry, helping retailers determine what aids the process of cross-channel integration — and what hinders it. Click here for full story.

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How to Use TV and the Internet to Tap into the Baby Boomer Market
In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment.
The Baby Boomers—those born between 1946 and 1964—comprise a market of 76 million people. And unlike the younger generations who are saving to buy houses and cars and struggling to raise a family, Boomers have a fat wallet of disposable income (some experts have approximated that Boomers have nearly a trillion dollars of spending power).
Click here for full story.

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Credit Card Companies Change their Direct Mail Strategy
Credit card companies want people to spend more, do more with cards they already have. Credit card issuers are changing their tune. Instead of using direct mail just to lure in new customers—as has been done in the past—they have begun using it more to connect with current cardholders.
Mintel Comperemedia reports that the number of credit card direct mailings sent to non-customers dropped 11% from 2006 to 2007. However, “loyalty” credit card offers, sent only to current customers, increased 16% during that time.
Click here for full Story.
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Please share this news with others you know in business. The larger our network gets, the more opportunities become available for all involved.

Find direct marketing seminars, tradeshows, and other educational opportunities here: www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA.
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National Mail Order Association (NMOA)
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www.nmoa.org 612-788-4197