Money-Back Delivery Guarantee--Direct Marketing, Mail Order, E-commerce News

Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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MailExpress Introduces Industry's First Money-Back Delivery
Guarantee for Expedited Mail

MailExpress has announced a 4X money-back guarantee, the first delivery
guarantee in the expedited mail industry. The Atlanta-based provider of
expedited mail services guarantees customer delivery within five days or
MailExpress reimburses the mailer up to four times (4X) the cost of shipment
to cover refulfillment costs. The first-of-its kind warranty covers flat
mail at a rate of four times the postage and parcels at two times the cost
of postage.

"This is the industry's first money-back guarantee, offering up to four
times money back on expedited flats," said Bob Moss, MailExpress president
and CEO. "We have made the money-back commitment across all service lines,
including flat-sized mail and parcels. Our state-of-the-art technology and
next-generation automation, combined with a more accountable business
process, provide the speed, tracking and piece-level accountability that
make the 4X guarantee possible."

The five-day pledge promises that mail will be delivered to the addressee
within five business days of processing at the MailExpress origination
facility. The guarantee is made possible through MailExpress' nationwide
network, technology, business processes and the finest delivery network in
the world, that of the USPS.

MailExpress' nationwide network of processing facilities is powered by the
company's proprietary OnTrack(tm) technology and state-of-the-art
automation. MailExpress tracks each individual piece of mail and provides
piece-level reporting to verify performance against the money-back
guarantee. Mailers benefit by having a clear process for checking delivery
status and initiating refulfillment without the risk of escalating postage
and content costs.

"The 4X guarantee is enabled by MailExpress' advanced technology and close
partnering relationship with the U.S. Postal Service," said John Nolan,
former Deputy Postmaster General and a MailExpress board member. "Each
organization's strengths are combined to produce the highest quality and
most reliable expedited service available today."

Atlanta-based MailExpress, Inc. (www.mailexpressinc.com) specializes in
expedited delivery of non-letter-size mail and small parcels for high-volume
mailers. The founders of MailExpress are considered forerunners of the
expedited mail concept and today serve as its standard-bearers. MailExpress
is the only company in the industry dedicated exclusively to expedited mail
services, allowing MailExpress leadership to focus solely on developing
best-of-class shipment solutions.

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