Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Job Outlook Optimistic for Direct Marketers

Job prospects for direct marketers continue to look positive entering the
second half of the year, according to the latest direct marketing employment survey.

"The closely followed new hire index remains at its highs for 2005 while the
percentage of companies planning cutbacks in staff has fallen to 2%, the lowest
level since the survey began in 2001, " said Jerry Bernhart of Bernhart Associates
Executive Search, LLC, which conducts the quarterly survey. "A year ago,
8% foresaw staff cuts so that figure is down more than 6% from last summer."

Among the companies responding to the survey, 70% said they plan to hire in
the current third
quarter compared with 66% last quarter. Asked what job functions they expect
to fill, analytic positions topped the list. "The tools and software are becoming
increasingly sophisticated and it takes people with technical skills to use and
implement them," said Bernhart.

The third quarter outlook also reveals that 10% of the companies responding have
hiring freezes, little changed from the beginning of the year.

114 direct marketing companies including agencies, suppliers and end-users
responded to the survey which was emailed the week of July 11. Survey results are
published in the Direct Marketing Association's Statistical Fact Book.

Companies interested in being added to the quarterly survey should send an email
to with "Opt-in" in the subject line.

Bernhart Associates Executive Search LLC, since 1989 concentrating exclusively
in Direct Marketing, CRM/Database Marketing, Quantitative Analysis and
Sales/Business Development. Find us on the internet at

Home of,  the internet's most complete
job posting website for the direct marketing industry.


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