Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Online Visits to Holiday eShopping Index Grow 43 Percent since Beginning of Season,
according to Nielsen//NetRatings

Toys/Video Games, Consumer Electronics and Jewelry Lead Fastest Growing Product
Categories this Year

Nielsen//NetRatings (Nasdaq: NTRT), a global leader in Internet media and market research, announced today that Web visits to the Holiday eShopping Index grew 43 percent between the last week in October and the week ending December 3rd, a four percentage point increase over the same week last year.

Top Shopping Days
Cyber Monday has already been bested for highest combined home and work traffic to the Index during the holiday season. That distinction now belongs to Wednesday, November 29th, with a unique audience of 30.3 million, an 18 percent increase over the same day a year ago. Cyber Monday is still the highest trafficked day from work, garnering 16.1 million unique visitors and growing seven percent over the previous year. The Sunday after Thanksgiving, November 26th, beat out Black Friday for the most visitors from home, increasing 20 percent over 2005 with a unique audience of 20.0 million.

Fastest Growing Product Categories
The fastest growing product category so far is Toys/Video Games, with online visits increasing 129 percent since the end of October (see Table 1). Consumer Electronics took the No. 2 spot, growing 101 percent, followed by Jewelry, which has increased 76 percent. Shopping Comparison Sites/Portals and Home & Garden rounded out the top five fastest growing product categories, increasing 75 and 59 percent, respectively.

Table 1: Fastest Growing Product Categories in the Holiday eShopping Index, Week
1 vs. Week 6 (U.S., Home and Work)

| Category                     |  Percent Change |


| TOYS/VIDEO GAMES             |            129% |

| CONSUMER ELECTRONICS         |            101% |

| JEWELRY                      |             76% |

| SHOPPING COMPARISON/PORTALS  |             75% |

| HOME AND GARDEN              |             59% |


Source: Nielsen//NetRatings, December 2006

About Nielsen//NetRatings Holiday eShopping Index
The Nielsen//NetRatings Holiday eShopping Index is comprised of over 120 representative
online retailers across twelve categories, and acts as a barometer to gauge the level of activity at online shopping destinations during the holiday season. The Index illustrates increased shopping activity through category growth.

About Nielsen//NetRatings
NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market research
solutions, marketed globally under the Nielsen//NetRatings brand. With high quality,
technology-driven products and services, Nielsen//NetRatings is the global standard
for Internet audience measurement and premier source for online advertising intelligence,
enabling clients to make informed business decisions regarding their Internet
and digital strategies. The Nielsen//NetRatings portfolio includes panel-based
and site-centric Internet audience measurement services, online advertising intelligence,
user lifestyle and demographic data, e-commerce and transaction metrics, and
custom data, research and analysis. For more information, please visit


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