Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Hispanic Heritage Month 2005: September 15-October 15

In 1968, Congress authorized President Lyndon B. Johnson to proclaim a week
in September as National Hispanic Heritage Week. The observance was
expanded in 1988 to a monthlong celebration (Sept. 15-Oct. 15). During this
month, America celebrates the culture and traditions of U.S. residents who
trace their roots to Spain, Mexico and the Spanish-speaking nations of
Central America, South America and the Caribbean. Sept. 15 was chosen as
the starting point for the celebration because it is the anniversary of
independence of five Latin American countries: Costa Rica, El Salvador,
Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate
their independence days on Sept. 16 and Sept. 18, respectively.

41.3 million
The estimated Hispanic population of the United States as of July 1, 2004,
making people of Hispanic origin the nationís largest race or ethnic
minority. Hispanics constitute 14 percent of the nationís total population.
(This estimate does not include the 3.9 million residents of Puerto Rico.)

Of every two people added to the nationís population between July 1, 2003
and July 1, 2004, were Hispanic.

102.6 million
The projected Hispanic population of the United States as of July 1, 2050.
According to this projection, Hispanics will constitute 24 percent of the
nationís total population on that date.

22.4 million
The nationís Hispanic population during the 1990 census ó just slightly
over half the current total.

The proportion of Hispanic-origin people who are of Mexican background.
Another approximately 9 percent are of Puerto Rican background, with about
3 percent each of Cuban, Salvadoran and Dominican origins. The remainder
are of either some other Central American, South American or other Hispanic
or Latino origins.

Roughly half of the nationís Dominicans live in New York City, with about
half of the nationís Cubans residing in Miami-Dade County, Fla.

States and Counties
The percentage of the Hispanic-origin population that lives in California
and Texas. California is home to 12.2 million Hispanics, and Texas is home to 7.6 million.

The number of states with at least half a million Hispanic residents. These
states are: Arizona, California, Colorado, Florida, Georgia, Illinois, New
Jersey, New Mexico, New York, Texas and Washington. Three more states ó
Massachusetts, Nevada and North Carolina ó fall just short of this

The proportion of New Mexicoís population that is Hispanic, highest of any
state. Hispanics also made up more than one-third of the population in
California and Texas, at 34 percent each.

4.6 million
The Hispanic population of Los Angeles County, Calif. ó the largest of any
county in the nation.

Families and Children
9.1 million
The number of Hispanic families who reside in the United States. Of these
families, 63 percent include their own children under 18 years old.

The percentage of Hispanic families consisting of a married couple.

The percentage of Hispanic families consisting of a married couple with
children under 18.

Percentage of Hispanic children who live with both parents.

Percentage of Hispanic population under age 5, as of July 1, 2004.
Hispanics have a higher concentration of preschoolers among their
population than any other race or ethnic group.

Spanish Language
30 million
The number of U.S. residents age 5 and older who speak Spanish at home.
Spanish speakers constitute a ratio of more than 1-in-10 U.S. household
residents. Among all those who speak Spanish at home, more than one-half
say they speak English ďvery well.Ē

Coming to America
Percentage of the foreign-born population from Latin America. This amounts
to 18.3 million people.

10 million
The number of foreign-born people who were born in Mexico, by far more than
any other Latin American country or any other country in the world for that
matter. Other Latin American countries of origin with a large number of
foreign-born are Cuba (882,000), El Salvador (871,000), the Dominican
Republic (680,000), Colombia (539,000) and Guatemala (532,000).

Income and Poverty
The real median income of Hispanic households in 2003, down 2.6 percent
from the previous year.

The poverty rate among Hispanics in 2003, unchanged from 2002.

Percentage of the nationís elementary and high school students who are
Hispanic, triple the proportion in 1970, when the crest of the baby-boom
was enrolled at this level of school.

The percentage of Hispanics age 25 and older who had at least a high school
education in 2004.

The percentage of the Hispanic population age 25 and older with a
bachelorís degree or higher in 2004.

Proportion of college students in 2003 who were Hispanic, up from 4 percent
two decades earlier.

2.7 million
The number of Hispanics age 18 and older who had at least a bachelorís
degree in 2004. This was about double the number only a decade earlier (1.3

Number of Hispanics 25 years and older with advanced degrees in 2004 (e.g.,
masterís, professional, doctorate).

Businesses and Jobs
Among business owners in 2002 with paid employees, the percentage who were
Hispanic. There were approximately 7.7 million owners of employer
businesses in the United States.

The number of Hispanic physicians and surgeons. Latinos are represented in
a wide variety of occupations. For instance, there are about 50,400
Hispanic postsecondary teachers; 53,400 chief executives of businesses;
38,100 lawyers; and 5,000 news analysts, reporters and correspondents.
See Table 597, 2004-2005 edition,

The percentage of Hispanics who work in managerial, professional and
related occupations. Another approximately 24 percent work in service
occupations, 22 percent in sales and office jobs, 15 percent in
construction, extraction and maintenance jobs and 19 percent in production,
transportation and material moving occupations.

The Latino Vote
7.6 million
The number of Hispanic citizens who reported voting in the 2004
presidential election, up from 5.9 million four years earlier. The
percentage of Hispanic citizens voting ó about 47 percent ó did not change.

Serving our Country
1.1 million
The number of Latino veterans of the U.S. armed forces. About 53,000
Hispanic-origin people were on active duty in 2003 in the United States.


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