Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Direct Marketing Hiring Plans Reach Record High

October 11, 2005 Owatonna MN- Direct marketing companies are planning to hire more workers this 
fall than at any time since 2001, according to the latest direct marketing employment survey by Bernhart 
Associates Executive Search, LLC.

"The closely watched new hire index is up a full ten percent compared with summer," said Jerry Bernhart, 
President of Bernhart Associates, LLC, which conducts the quarterly survey. "It's the largest 
quarter-to-quarter increase we've seen in a year and we're up 20% over last fall."

According to the survey, 80% of the companies responding plan to add to staff before the end of the year, 
the highest level since the survey began in 2001. "Database and analytics have been category leaders all 
year and they still lead the way among the jobs that will be in highest demand during the fourth quarter, 
followed closely by sales and customer service," said Bernhart.

The number of companies reporting hiring freezes dropped to 9%, also a record low,
while 6% of the companies responding said they plan to reduce headcount before the end of 2005, up 
from 2% during the summer.

Survey results are published in the DMA's Statistical Fact Book.

"On the recruitment side, our business is strong," said Bernhart. "Most of the calls we're getting is for low 
to mid-level positions, but we've also seen more start-up situations in the past three to six months requiring 
more experienced, senior-level talent."
A total of 86 direct marketing companies participated in the survey which was emailed the first week of 
October. Companies interested in being added to the quarterly survey should send an email to with "Opt-in" in the subject line.
Bernhart Associates Executive Search LLC, since 1989 concentrating exclusively
in Direct Marketing, CRM/Database Marketing, Quantitative Analysis and
Sales/Business Development. Find us on the internet at

Home of, the internet's most complete job posting website for 
the direct marketing industry.

Bernhart Associates Executive Search, Inc.
2068 Greenwood Drive
Owatonna, MN 55060

Office Phone: 507-451-4270


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