Direct Marketing, Mail Order, and E-commerce News from the National Mail
Half of U.S. Businesses Are Home-Based,
Majority of Firms Self-Financed, Census Bureau Reports
Editors Note: I found this while researching another market demographic.
It's a few years old, but interesting non the less, and it still represents
the latest data from the United States Census Bureau.
Almost half (49 percent) of the nation’s businesses are operated from home,
and more than 6-in-10 owners used their own money to start the business,
according to new U.S. Census Bureau reports on characteristics of businesses
and business owners.Industries with the most home-based firms: 2002
“Home-based businesses collectively generated a remarkable amount of
economic activity, especially for women and minorities,” said Census Bureau
Director Louis Kincannon. “Just released data also show most businesses are
started by people and families who dig into their own pockets.”
Two reports released today are from the 2002 Survey of Business Owners (SBO):
Businesses: 2002 [PDF] and
Business Owners: 2002 [PDF].
The data show self-employed individuals who have no paid employees operate
three-fourths of U.S. businesses.
* Home-based businesses made up 56 percent of American Indian- and Alaska
Native-owned firms, 56 percent of women-owned firms, 53 percent of
black-owned firms, 53 percent of Native Hawaiian- and Pacific Islander-owned
firms, and 45 percent of Hispanic-owned firms. In contrast, 2-in-3
Asian-owned firms reported they conducted business from nonresidential
* Top industries for home-based businesses were: professional, scientific
and technical services, construction, and retail trade and other services
(such as personal services, and repair and maintenance).
Most businesses are “self-made”
* People using their own money or family assets for business startups
included 77 percent for businesses with paid employees and 59 percent for
businesses with no paid employees.
* Top industries for these “self-made” businesses were: accommodation and
food services (79 percent), manufacturing (78 percent), wholesale trade (74
percent) and retail trade (72 percent).
* Nearly 3-in-10 (28 percent) of all entrepreneurs started or acquired their
business with no capital at all.
* Nearly 1-in-10 U.S. businesses -- both employer firms and nonemployer
firms -- were started by owners who used personal or business credit cards
to finance the startup or acquisition.
Business owners are highly educated, 3-in-10 are over 55 and 14 percent
* In 2002, 64 percent of business owners had at least some college education
at the time they started or acquired ownership in their business, 23 percent
had a bachelor’s degree and 17 percent had a graduate degree. Just over
1-in-4 owners had a high school education or less.
* Thirty-one percent of owners were more than 55 years of age, 29 percent
were between 45 and 54, and 24 percent were between 35 and 44. Only 2
percent of owners were less than 25 years of age.
* Fourteen percent of business owners in 2002 were veterans; 73 percent of
those operated with no paid employees. Nearly 7 percent of veteran business
owners were disabled as a result of injury incurred or aggravated during
active military service.
Owners’ income, role and hours vary
* When it comes to depending upon a business for income, 70 percent of
owners of employer firms reported that their business is their primary
source of income, compared to 44 percent of nonemployer firms.
* More than half of business owners reported their primary function was
managing day-to-day operations and producing their business goods and
services (survey respondents could check more than one category).
* When it comes to putting in long hours, more than half the owners of firms
with paid employees reported working overtime (more than 40 hours a week, on
average). Only 26 percent of owners of nonemployer firms reported they
worked overtime. In fact, 43 percent of owners of nonemployer firms reported
working less than 20 hours a week on average, compared to 20 percent of
owners of firms with employees.
About the survey
More than 2.3 million firms were asked to report information about the
characteristics of up to three individuals with the largest share of
ownership; additional owners were not surveyed regarding characteristics.
Owners had the option of selecting more than one race and are included in
all races they selected.
Editors Note: If you have, or are considering starting a Home based
Business, make sure you look into the NMOA book on the subject:
Toolkit for Small and Home Based Business.
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