Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Google Sees Its U.S. Search Market Share Jump a Full Point In May, Marking Tenth Consecutive Monthly Gain

RESTON, Va., – comScore Networks today released its monthly qSearch analysis of activity across competitive search engines.  In May 2006, Google gained in search market share for the tenth consecutive month and maintained its status as market leader with 44.1 percent of searches conducted on its sites.  Yahoo! remained in second place with 27.9 percent, while MSN ranked third with 12.9 percent. 

Share of Online Searches by Engine

May 2006 vs. May 2005

Total U.S. – Home, Work and University Internet Users

Source: comScore qSearch





Pt Chg vs. Yr Ago

Total Internet Population





Google Sites





Yahoo! Sites





MSN-Microsoft Sites





Time Warner Network





Ask Network




-0.9 Search





             •         Americans conducted 7.4 billion searches online in May, up 12 percent from April. 

         Google Sites registered the most search queries performed with 3.3 billion, followed by
                 Yahoo! Sites (2.1 billion), MSN-Microsoft (963 million), Time-Warner Network (499 million),
                  and Ask Jeeves/Ask Network (392 million).

             • maintained its 6th place ranking with 53 million searches conducted on the
                  site in May,  increasing its market share to 0.7 percent.

         Google and Yahoo! once again dominated the toolbar search market, combining for more
                  than 95 percent of the market share in May.  Google grabbed 49.1 percent of toolbar
                  searches, while Yahoo! captured 46.2 percent.

For more information on comScore qSearch, please e-mail or call (650) 244-5412.

About comScore Networks
comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.  comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by global leaders such as AOL,  Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestl้, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.  For more information, please visit

In a related release.

Table 1: Top 10 Search Providers for May 2006, Ranked by Searches (U.S.)


| Provider              |  Searches | YOY Growth | Share of Searches |

|                       |     (000) |            |                   |


| Google Search         | 2,783,169 |        32% |             49.1% |

| Yahoo! Search         | 1,298,915 |        34% |             22.9% |

| MSN Search            |   600,820 |        42% |             10.6% |

| AOL Search            |   363,431 |        N/A |              6.4% |

| Search        |   146,585 |        69% |              2.6% |

| My Way Search         |   129,270 |        67% |              2.3% |

| iWon Search           |    32,257 |        53% |              0.6% |

| Search    |    29,416 |       -25% |              0.5% |

| EarthLink Search      |    27,488 |        -1% |              0.5% |

| SBC Yellow Pages      |    24,513 |       -21% |              0.4% |

| Search                |           |            |                   |


Source: Nielsen//NetRatings MegaView Search, June 2006

Note: Due to a methodology change, year-over-year growth for AOL Search is unavailable.


Example:  An estimated 2.8 billion search queries were conducted at Google Search, representing 49 percent of all search queries conducted during the given time period.


About Nielsen//NetRatings

NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.
For more information, please visit


Direct Marketing Discussions at;

Direct Marketing Seminars, Events and Tradeshows at:

More Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide- Master Series

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

Advertising- Breakthrough Advertising by Eugene M. Schwartz

Call Centers- Telephone Order Taking Services

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

Catalogs- Top 150 Catalogs in the United States

Classified Advertising- How to Market using Classified Ads

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail by Dick Benson

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Discussion Forum

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

Direct Marketing- Industry Contact Directory

Fulfillment- Warehouse and Order Fulfillment Centers

Mailing Lists- Direct Mail and E-mail Lists

New Products for Direct Marketers to Sell

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

Start a Mail Order Business- Direct Marketing Toolkit

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

Wholesale Search Engine

Direct Marketing Bookstore

National Mail Order Association Home

Direct Marketing Article Archive