Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Father’s Day: June 19, Quick Market Facts.

The idea of Father’s Day was conceived by Sonora Dodd of Spokane, Wash.,
while she listened to a Mother’s Day sermon in 1909. Dodd wanted a special
day to honor her father, William Smart, a widowed Civil War veteran who was
left to raise his six children by himself on a rural farm. June was chosen
for the first Father’s Day celebration — proclaimed for June 19, 1910, by
Spokane’s mayor — because it was the month of William Smart’s birth. The
first presidential proclamation honoring fathers was issued in 1966 when
President Lyndon Johnson designated the third Sunday in June as Father’s
Day. Father’s Day has been celebrated annually since 1972 when President
Richard Nixon signed the public law that made it permanent.

66.3 million
Estimated number of fathers across the nation today. (From unpublished data.)

Mr. Mom
Estimated number of “stay-at-home” dads. These are married fathers with
children under 15 years old who have remained out of the labor force for more than one
year primarily so they can care for the family while their wives work
outside the home. Among these stay-at-home dads:

• 29 percent had their own children under 3 years old living with them.

• 63 percent had two or more children.

• 40 percent had an annual family income of $50,000 or more.

How Many Fathers?
26.5 million
Number of fathers who are part of married-couple families with their own children under the age of 18.

Among these —

• 21 percent are raising three or more of their own children under 18
years old.

• 11 percent are under 30.

• 5 percent are 55 and older.

• 2 percent live in the home of a relative or a non-relative.

• 65 percent have an annual family income of $50,000 or more.

2.3 million
Number of single fathers, up from 393,000 in 1970. Currently, among single
parents living with their children, 18 percent are men.

Among these fathers —

• 10 percent are raising three or more of their own children under 18 years old.

• 42 percent are divorced; 38 percent have never married; 15 percent are separated; and
5 percent are widowed. (The percentages of those divorced and never
married are not significantly different from one another.)

• 15 percent live in the home of a relative or a non-relative.

• 21 percent have an annual family income of $50,000 or more.

4.6 million
Number of fathers who provided child support. All in all, 84 percent of
child-support providers are men, who provide median payments of $3,600


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