Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

----------------------------------------------------

Direct Marketing Job Outlook Softens

Owatonna MN- The slowdown in the overall US economy is apparently beginning to impact hiring plans for direct marketers.

"Our latest quarterly employment survey is showing about a 6% drop in the new hire index," said Jerry Bernhart, President of Bernhart Associates Executive Search which has been measuring employment trends in direct marketing for the past 5 years. "This is not particularly alarming, nor is it surprising when you look at the recent economic data. Most job seekers are finding opportunities out there but the job market is not quite as robust as it was a year ago."

Among companies responding to the survey, 66% said they plan to add to staff this summer, down from 72% in the spring and 80% last fall. "We noticed a spike in demand for internet-related skills, particularly web designers and graphic artists. Demand for sales representatives also will be strong this quarter," said Bernhart.

"The good news is that we're seeing fewer layoffs," said Bernhart, noting that only two companies out of the more than 100 that responded reported they plan to reduce headcount in the coming three months, a record low for the survey.

Survey results are published in the DMA Statistical Fact Book.
 
Bernhart said business has been brisk on the executive search side. "We're filling positions across many direct marketing functions and at all levels. Many of the human resource managers we work with are telling us that for some positions their online job postings just aren't producing results, so they're looking for alternatives."

126 direct marketing companies including agencies, suppliers and end-users participated
in the survey which was emailed the week of July 10.

Companies interested in being added to the quarterly survey should send an email to survey@bernhart.com with "Opt-in" in the subject line.
--
Bernhart Associates Executive Search LLC, since 1989 concentrating exclusively in Direct Marketing, CRM/Database Marketing, Quantitative Analysis and Sales/Business Development. Find us on the internet at http://www.bernhart.com.

Home of http://www.directmarketingcareers.com,  the internet's most complete job posting website for the direct marketing industry.

Bernhart Associates Executive Search, LLC.
2068 Greenwood Drive
Owatonna, MN 55060

Email: mailto:bgb@Bernhart.com 
Office Phone: 507-451-4270
Website: www.bernhart.com 

----------------------------------------------------

Direct Marketing Discussions at; www.DMchat.com

Direct Marketing Seminars, Events and Tradeshows at: www.DirectMarketingEvents.com

More Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide- Master Series

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

Advertising- Breakthrough Advertising by Eugene M. Schwartz


Call Centers- Telephone Order Taking Services


Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

Catalogs- Top 150 Catalogs in the United States


Classified Advertising- How to Market using Classified Ads


Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail by Dick Benson


Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Discussion Forum

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

Direct Marketing- Industry Contact Directory


Fulfillment- Warehouse and Order Fulfillment Centers


Mailing Lists- Direct Mail and E-mail Lists


New Products for Direct Marketers to Sell


Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500


Start a Mail Order Business- Direct Marketing Toolkit


Wholesale and Drop Shipping- Professional Wholesale Resource Guide

Wholesale Search Engine


Direct Marketing Bookstore

National Mail Order Association Home

Direct Marketing Article Archive