Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Direct Marketing Hiring Plans Remain Strong

Owatonna MN- The employment picture looks bright for direct marketers this winter with nearly three out of four direct marketing companies planning to add to staff, according to the latest job survey by Bernhart Associates Executive Search.

"The numbers are holding steady at multi-year highs," said Jerry Bernhart, President, Bernhart Associates Executive Search, LLC. "It appears 2006 is shaping up to be another good year for direct marketing job opportunities. I'm certainly seeing it on the recruitment side where business this month is off to a very strong start, just like it was last year at this time."

Among companies responding to the survey, 70% said they plan to add to staff during the first quarter while 6% are planning staff cutbacks. Both figures are nearly identical compared with where they stood at the beginning of 2005. The percentage of companies reporting a hiring freeze fell to 7%, a record low.

The Bernhart Associates Quarterly Direct Marketing Employment Survey is now in its fifth year and is published by the DMA's Statistical Fact Book .

"The new hire figure is down 10% from last quarter but the survey is not seasonably adjusted so that doesn't surprise me,' said Bernhart. "The year-to-year comparisons are what we look at most, and since 2002 we have started each year with a higher level of new staffing, although this year we seem to have plateaued."

Sales positions were listed as the jobs that will be in highest demand this quarter followed by account management and analysts.

A total of 134 direct marketing companies responded to the survey which was emailed to survey participants the first week of January.

Companies interested in being added to the quarterly survey should send an email to with "Opt-in" in the subject line. --
Bernhart Associates Executive Search LLC, since 1989 concentrating exclusively
in Direct Marketing, CRM/Database Marketing, Quantitative Analysis and
Sales/Business Development. Find us on the internet at 


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