Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


NEX2U The ``Ultimate CD Catalog Solution''

The Direct Marketing Association (DMA) reported on a study they had completed by Cambridge Associates on the effectiveness of CD catalogs in the $120 billion catalog market. The report indicated CD viewers remember more of what they saw and heard - 50% to 60% better than print. CD's produced order rates that average nearly 300% higher than print. The study reported that the cost to produce the CD was 51% less expensive than a paper catalog and 62% less expensive to mail. The DMA article also contains the following quote, "The NEX2U approach retains full internet capability for those who want it but completely eliminates the internet privacy and piracy issues that concern so many other Americans, as well as order entry error hassles that aggravate customers and suppliers alike. At the moment, it is the ultimate CD catalog solution."

The average catalog costs $750-$1000 per page to develop (according to the DMA) which means the NEX2U products could save the large catalog companies such as JC Penny, L.L. Bean, Sears, etc. nearly $3.0M each on the preparation and mailing of catalogs. This would generate revenue of $2.5M for each catalog company that contracted with NEX2U.

NEX2U is the leader in the multimedia catalog industry. Through the new patent-pending STM(TM) Technology, NEX2U takes existing print catalogs and transforms them into highly interactive, highly profitable direct mail experiences. STM(TM) Technology will not only increase sales and decrease cost, but it will also convey an impressive branding experience to the customer through a unique use of media - CD/DVDs, integrated Website development, Print-Ready PDF, and point of sale kiosks.


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