Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
----------------------------------------------------
|
Marketing Statistics and Information for Native American Indians
American Indian and Alaska Native Heritage Month: November 2006
The first American Indian Day was celebrated in May 1916 in New York. In 1990, President George H.W. Bush signed a joint congressional resolution designating November 1990 as “National American Indian Heritage Month.” Similar proclamations have been issued every year since 1994. Population 4.5 million As of July 1, 2005, the estimated population of American Indians and Alaska Natives, including those of more than one race. They made up 1.5 percent of the total population. http://www.census.gov/Press-Release/www/releases/archives/population/006808.html 43,000 Increase in the nation’s American Indian and Alaska Native population from July 1, 2004 to July 1, 2005. http://www.census.gov/Press-Release/www/releases/archives/population/006808.html 30.7 Median age of the American Indian and Alaska Native population in 2005, younger than the median of 36.2 years for the population as a whole. About 1.3 million American Indians and Alaska Natives were under 18, and 336,000 were 65 or older. http://www.census.gov/Press-Release/www/releases/archives/population/006808.html 696,600 The American Indian and Alaska Native population in California as of July 1, 2005, the highest total of any state in the nation. California was followed by Oklahoma (401,100) and Arizona (334,700). About 36,500 American Indians and Alaska Natives were added to Arizona’s population between April 1, 2000, and July 1, 2005. That is the largest numeric increase of any state in the nation. About 1-in-5 The proportion of Alaska’s population identified as American Indian and Alaska Native as of July 1, 2005, the highest rate for this race group of any state in the nation. Alaska was followed by Oklahoma and New Mexico (11 percent each). 26% Percentage of Alaska’s preschooler population that was American Indian and Alaska Native, as of July 1, 2005 — the highest proportion of any state. 154,000 The number of American Indians and Alaska Natives in Los Angeles County, Calif., as of July 1, 2005. Los Angeles led all of the nation’s counties in the number of people of this racial category. Maricopa County, Ariz., added about 18,000 people to this group between April 1, 2000, and July 1, 2005, leading the nation’s counties in this category. Source for the preceding three statements: http://www.census.gov/Press-Release/www/releases/archives/population/007263.html 40% Percentage of the population in the Farmington, N.M., metropolitan area that was American Indian and Alaska Native, as of 2003. Farmington led all metro areas, with only Flagstaff, Ariz. — at 31 percent — anywhere close. http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/007137.html Families and Children 525,800 The number of American Indian and Alaska Native families. Of these: • 312,400 are married-couple families, including those with children. • 154,900 are married couples with their own children, under the age of 18. (Source: American FactFinder, from 2004 American Community Survey) 3.41 Average number of people in an American Indian and Alaska Native family. This is larger than the average size of all families (3.18 people). (Source: American FactFinder, from 2004 American Community Survey) Housing 56% The percentage of American Indian and Alaska Native households who own their own home. (Source: American FactFinder, from 2004 American Community Survey) $95,454 Median value of homes owned by American Indians and Alaska Natives. (Source: American FactFinder, from 2004 American Community Survey) Languages 25% Percentage of American Indians and Alaska Natives 5 years and older who speak a language other than English at home. (Source: American FactFinder, from 2004 American Community Survey) Education 76% The percentage of American Indians and Alaska Natives age 25 and older who have at least a high school diploma. Also, 14 percent have at least a bachelor’s degree. (Source: American FactFinder, from 2005 American Community Survey) Businesses $26.9 billion Receipts for American Indian- and Alaska Native-owned businesses in 2002. These businesses numbered 201,387. 20,380 Number of American Indian- and Alaska Native-owned firms in the Los Angeles-Long Beach-Riverside, Calif., combined statistical area, making that area number one in the metro category. Among counties, Los Angeles had the highest number of firms (13,061). 38,125 Number of American Indian- and Alaska Native-owned firms in California, which led the nation’s states. Oklahoma, Texas, New York and Florida followed. Nearly 3-in-10 Ratio of American Indian- and Alaska Native-owned firms which operated in construction and other services (such as personal services, and repair and maintenance). 24,498 Number of American Indian- and Alaska Native-owned firms which had paid employees. These businesses employed 191,270 people. 3,631 Number of American Indian- and Alaska Native-owned firms with receipts of $1 million or more. These firms accounted for nearly 2 percent of the total number of American Indian and Alaska Native-owned firms and more than 64 percent of their total receipts. 178 Number of American Indian- and Alaska Native-owned firms with 100 or more employees. These firms generated nearly $5.3 billion in gross receipts — 24 percent of the total revenue for American Indian- and Alaska Native-owned employer firms. New York; Los Angeles; and Gallup, N.M. The three cities with the largest number of American Indian- and Alaska Native-owned firms, with 7,134; 5,767; and 2,642, respectively. For more information on the data in this section: http://www.census.gov/Press-Release/www/releases/archives/business_ownership/007013.html Jobs — Management and Professional 26% The percentage of civilian employed single-race American Indian and Alaska Native persons age 16 and older who work in management, professional and related occupations. (Source: American FactFinder, from 2005 American Community Survey) Veterans 170,000 The number of American Indian and Alaska Native veterans of the U.S. armed forces. (Source: American FactFinder, from 2005 American Community Survey) Income and Poverty $33,627 The median income of households where the householder reported they were American Indian and Alaska Native and no other race. The median income is based on a three-year average (2003-2005). 25% The poverty rate of people who reported they were American Indian and Alaska Native and no other race, based on a three-year average. For information on the data in this section: http://www.census.gov/Press-Release/www/releases/archives/income_wealth/007419.html Health Insurance 30% The percentage of people who reported they were American Indian and Alaska Native and no other race who lacked health insurance coverage, based on a three-year average. http://www.census.gov/Press-Release/www/releases/archives/income_wealth/007419.html *** Need help with your advanced direct mail marketing efforts? Want to reach this market? Learn more about the NMOA Advanced Members Services to help you. http://www.nmoa.org/Membership/growbusiness.htm
|
----------------------------------------------------
Direct Marketing Discussions at; www.DMchat.com
Direct Marketing Seminars, Events and Tradeshows at: www.DirectMarketingEvents.com
More Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide- Master Series
Advertising- Home Furnishing and Decor Advertising Guide
Advertising- Home Gardening Advertising Guide
Advertising- Parenting Market Advertising Guide
Advertising-Pet Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Advertising- Breakthrough Advertising by Eugene M. Schwartz
Call
Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Directory of Business to Business Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail-
Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Mail- Secrets of Successful Direct Mail by Dick Benson
Direct
Marketing- Direct Marketing Seminars and Events
Direct Marketing- Discussion Forum
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail
Lists
New Products for Direct
Marketers to Sell
Product Marketing-
Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Start a Mail Order
Business- Direct Marketing Toolkit
Wholesale and Drop
Shipping- Professional Wholesale Resource Guide