Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
Here are 5 tested techniques to help you write stronger
e-mail subject lines.
by Bob Bly
These are not rocket science, anyone can use them, and - they work:
1-Put a number in the subject line.
Numbers work. Why? Because when the recipient sees "7 ways to do X," she wants to know what the 7 ways are - and she opens your e-mail to find out.
Subject: The 22 habits of financially successful writers
Arouse curiosity. Hint at what you are offering, but withhold revelation of the answer. The recipient has to click on the e-mail to find out exactly what you are talking about.
Subject: The easiest product to sell online
An e-mail with the above subject line generated 392 orders for an e-book. Had we actually named the easiest product to sell online, I do not think it would have pulled as much.
3-Make a big promise.
A big, bold promise can get the recipient's attention. Putting a question mark after the promise can help address the reader's inherent skepticism.
Subject: Get paid $22,500 to write a letter?
4-Ask a question.
Do question subject lines work? Yes. Here's one that generated good sales for an audio program I publish on how to become a published book author.
Subject: Is there a book inside you?
5-Offer to reveal some secrets.
"Secrets" is a powerful word in a headline, and "lost secrets" are even more intriguing.
Subject: 3 "lost secrets" of a winning USP
Also, putting quotation marks around text in a headline or subject line increases readership.
P.S. You can find dozens of successful subject lines like these along with the full text of the e-mails ... the sales results generated by each ... and an analysis of the copywriting techniques used in my "Million-Dollar E-Mail Marketing Swipe File."
It's a collection of more than 60 e-mail marketing messages sent to my list. Combined, these e-mails have generated online revenues in the neighborhood of a quarter of a million dollars - so you know that these are not theoretical examples, but real-world marketing pieces that actually made money!
For more information ... or to use my "E-Mail Marketing Swipe File" risk-free for 90 days ... just click here now: www.emailswipefile.com
Advertising- How to Create Great Small Business Advertising
Call Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- The Catalog Strategists Toolkit
Catalogs- Database Lists of Mail Order Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail- Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Marketing- Direct Marketing Seminars and Events
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Direct Marketing- Direct Marketing Speakers
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail Lists
New Products for Direct Marketers to Sell
Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- How to Market a Product for Under $500
Start a Home Based Mail Order Business- Direct Marketing Toolkit
Wholesale and Drop Shipping- Professional Wholesale Resource Guide
Wholesale Search Engine
Direct Marketing and Mail Order Bookstore
National Mail Order Association Home
Direct Marketing Article Archive
Direct Marketing News