Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
Advertisers Attract Elusive 18-24 Demographic
Using New Interactive Services on Experience.com; Unique BrandExperience(TM)
Services Capture the $100 Billion Student Market Nationwide
For companies and direct marketers looking to earn business from the 16 million college students across the country who represent a $100+ billion market, Experience, Inc. today announced BrandExperience(TM) services, a new suite of integrated-value marketing services that delivers advertising messages - along with highly valuable resources - directly to the intended target audience.
While many marketers take advantage of the back-to-school season, not all recognize that the college-educated 18-24 year old segment has an annual discretionary per capita spend of nearly $13,000 - and that it is spent throughout the calendar year, not just during peak seasons. In trying to capture a slice of this $100 billion market, advertisers have been shifting their marketing spend from traditional media to the online world, where this audience increasingly spends six or more hours each week. Further, as students become more sensitive to interruptions from email or banner ads, marketers are in need of more effective ways to communicate their messages in an engaging, non-intrusive manner.
Experience's BrandExperience(TM) addresses these industry trends by helping companies express their brands and messages in targeted, contextually relevant and interactive formats that capture the attention of the hard-to-reach college audience. Experience.com helps millions of students prepare for a successful start in the professional world - and by including advertisers as an integral part of its content development, the site engages students with the company's brand in a manner that is highly-valued - and definitely not ignored - by students. Organizations already benefiting from Experience include Conde Nast, Microsoft, Vonage and Yahoo!.
BrandExperience(TM) services are highly customizable and incorporate advertisers' messages in insider profiles, featured articles, interviews with role models, weblogs, social networking, job search services, web site imagery and online surveys. Companies are guaranteed a minimum of 2 million impressions each month, and benefit from extremely efficient marketing spend given Experience's highly-targeted audience.
"When we first learned of Experience's new integrated-value marketing services, we saw it as a unique opportunity to get the attention of our target audience in a way that is far more effective than simply flashing an ad in front of them while they surf the Web," said Richard Roth, Senior Associate Dean of Northwestern University's Medill School of Journalism. "This is a great option for organizations looking to seed their messages with college students and alumni in a targeted and highly interactive way."
"College students control billions of dollars today, and will control the majority of all consumer and business spend into the future - companies know that getting the attention of this group is critical," said Jennifer Floren, founder and CEO of Experience, Inc. "As students prepare for the future and launch their careers, marketers have the opportunity to help these students in ways that will leave a positive, lifelong impression. Our new contextual advertising services allow marketers to build brand loyalty among what is arguably the world's most important group of customers."
Founded in 1996, Experience is the leading provider of career services that support students and alumni of the nation's top universities. Experience's web-based platform spans more than 3,800 universities, 3 million registered candidates, 100,000 employers, and 800,000 job and internship opportunities. For more information, visit www.experience.com.
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