| Talk about censorship on news from Europe --
say, you'd think it was right here the way they've clamped down on us here in Detroit at
the Norge Distributors' Convention! Of course, in a
way you can't blame them -- they've got so much "stuff" in this new Norge -- so
much that the housewife can see the minute she looks --
that just shouts at her and tells her that she's never seen a refrigerator like this
before -- that's just going to make up her mind for her while she's looking at it -- and
naturally enough, Norge doesn't want too much of the inside dope to get
around before the official announcement.
However, my old friend George Whitney, Norge Advertising
Manager, is the official censor and maybe he'll let a few hints get through to you.
Did you ever see a refrigerator that was usable storage
space clear down to the floor? You see it in the Norge.
That's why there's a new Norge punch-line, "From top to Floor, there's Space
Galore" -- and it's true. The food storage compartment has more usable
space -- size for size -- than any other I've ever seen. It certainly
justifies the new slogan "Help yourself to an Extra Shelf" --
and say, ain't that sumpin' to sell! Have you ever known any other refrigerator that
you could say that about! Have you ever before been able to hand out a bonus
like that to your customers?
But that's only the beginning. Right under our food
compartment there's the new Norge Cellaret, certainly one of the
cleverest things that any engineering department ever produced; in fact, it's just so
darned clever that I suspect probably some bright housewife gave them the idea. I
know it's going to he the hit of the season with every woman who sees it and it's sure
going to be copied just as soon as competition can tool up for it, by meantime, it's all
gravy for the Norge dealer and when you see those big full-color Norge
ads, singing "Store More Yet in the Cellaret," you know that
the gravy is going to be good and rich.
And that's only the beginning, tool. Fact is, I can
only skim over most of the stuff -- the new extra-insulating Norgite door;
the new Coldpack; the new Handefroster; new double-size,
double-quick ice and dessert tray; new butter dome; new shelf
arrangements; new story on the famous Rollator unit -- the only unit on the market
refrigerant-cooled for easy going under heavy loads ... another big exclusive for
Norge dealers.
Well, this is just a glimpse at the parade as it goes
past -- just enough to tip you off that you've GOT to see it for yourself when the Norge
Pre-view is staged out our way. What do you say?
Hastily yours, |
