|IF YOUR NAME IN THE PAPER....
....would help to bring you back to May Brothers, we would surely run an advertisement like the one above.
We had it printed on this letter to show that we have missed your visits to our store and sincerely want to continue serving you.
October charge books are now closed....so on your tomorrow's purchase, your first one-third payment will not be due until December 10th, the second one-third, January 10th, 1940, and final one-third February 10th. As you know there is no down payment - no carrying charge or interest whatsoever....and your account is ready for your use now.
So, why not come in tomorrow and dress up for Fall. Thanks.