National Mail Order Association
Mail Order Market Reports

New mail order market research reports now available for small and midsize Mail Order Businesses

NOTE: The mail order reports presented here for smaller businesses, including the 30 individual mail order industry reports, the Mail Order Company Profiles Handbook and the Mail Order Who Owns Whom Handbook, are extracted segments from the 1998 Annual Guide To Mail Order Sales (published by Marketing Logistics). The Annual Guide to Mail Order Sales is a 3 volume, 1,200 page, review of the worldwide mail order marketplace, now in it's 17th edition. To get more information on the annual guide as a whole, please click here.

Coming Soon!

The Global Mail Order Markets Handbook
covering 33 national markets

• 1998 Mail Order Company Profiles Handbook
• 1998 Mail Order Who Owns Whom Handbook
• 30 Market Profile Reports

1998 MAIL ORDER COMPANY
PROFILES HANDBOOK

$275                       150 Pages                      128 Companies

• Company identification
• Company classification
• Ownership/autonomy status
• Conglomerate information
• Business history
• Business operations
• Sales
• Business positioning

• Product breakdown
• Customer base information
• Direct mail information
• Order factors
• Segmentation information
• Facilities information
• Management information
• Trends

Companies (128)

Abbey House
Adam & Eve
Amazon.com Books
America Online
Amrion
Artistic Greetings
BMG Direct Marketing
Bass Pro Shops
Beverly Hills Motor Accessories
Bike Nasbar
Black Box Corp.
Bloomingdale's By Mail
Book-Of-The-Month Club
Brookstone
Bradford Exchange
Camera World Of Oregon
Childcraft Education
Chadwick's Of Boston
Goldwater Creek
Columbia House
Colwell Systems
Camp-U-Card International
Computer Discount Warehouse
Company Store
Concepts Direct
Cosmetique
Crate & Barrel
Crutchfield Corp.
Current
Damark International
Day-Timers
Dell Computer
Delia*s
Disney Catalog
Dr. Leonard's Heath Care
Domestications
Doubleday Book Club
Eddie Bauer
Edgar Broyhill
800 Flowers
Enco
Exposures
Figi's
Franklin Mint
Frederick's Of Hollywood
G. Neil Cos.
GEICO
Garden Way
George W. Park Seed Co.
Gevalia Kaffe
Global DirectMail Corp
Golfsmith
Haband
Hanna Andersson
Harry & David
Henry Schein
Herrschners
Home Shopping Network
Horchow
lnsight Enterprises
J&R Electronics

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Jackson & Perkins
J.C. Penney Life Insurance
Jensen Tools
Lands' End
Lenox Collections
Levenger
Lillian Vernon
LL. Bean Co.
Mary Maxim
Merck Medco Rx Stores
Merlite Industries
Michigan Bulb
Micro Warehouse
Moore Medical Corp.
Myron Manufacturing
NASCO Farm
National Business Furniture
Neiman-Marcus Mail Order
New England Business Service
New Pig
New Process Co.
Newark Electronics
Nordic Track
Norm Thompson
Northern Hydraulics
Omaha Steaks
Oriental Trading Co.
Overton's Sport's Center.
Performance Bicycle
Pfaelzer Brothers
Playboy Video & Music
Pleasant Co.
Pottery Barn
QVC Network
Quill
Reader's Digest Books Club
Recreational Equipment Inc.
Right Start
Rodale Book Division
Ross-Simons Jewelers
Sharper Image
Spiegel
Sportsman's Guide
Spring Hill Nursery
Swiss Colony
Talbots
Tiffany & Co.
Time-Life Books
Tower Hobbies
Trend-Lines
Tiffany & Co.
21st Century Insurance
USAA
United States Sales Corp.
Victoria's Secret
Viking Office Products
Warshawsky
Wear-Guard
Wigs By Paula
Williams-Sonoma
Wine Enthusiast
Wireless Catalog

1998 MAIL ORDER
WHO OWNS WHOM HANDBOOK

$275                       80 Pages                    325 Conglomerates

Data
Conglomerate:

• Total sales
• Total mail order sales

Mail order subsidiaries:

• Name
• Classification
• Sales
• Share of conglomerate mail order sales

American Express
Arizona Mail Order
Berkshire Hathaway
Bradford Exchange
Brylane
CSS Industries
Cendant
Comcast
DM Management Co.
Deluxe Corp.
Diplomat Corp.
Walt Disney Co.
Duncan Hill
Executive Greetings
Fingerhut
Foster & Gallagher
Fulcrum Direct
Genesis Direct
Global DirectMail Corp
Hanover Direct
Harcourt General
Hickory Farms
International Cornerstone Group
K-Ill Communications
Lagardere Group
MacAndrews & Forbes Holdings
Mark Group
Mason Shoes
McGraw-Hill

Name/Address
Telephone/Fax Nos.
Chief Executive

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30 MARKET PROFILE REPORTS

The National Mail Order Association in conjunction with Marketing Logistics, Inc. is proud to announce the availability of 30 exclusive, extensive, and up-to-date business reports for the Mail Order marketplace.

If you are starting a mail order business or expanding your mail order business into a new market, here is the up-to-date information you need to ensure the highest possibility of success.  Don’t proceed in your new business venture unless you are supported with all the information provided in these reports.

Nowhere but from the NMOA can you get this detailed and comprehensive marketing information for such a low cost.

These NMOA mail order market reports are generated in association with Marketing Logistics Inc., an internationally recognized mail order research organization. The information is based on a comprehensive information base of mail order industry data that has been annually updated for the past 20 years. Each year 100,000 data items are compiled, analyzed and aggregated from sources including the following:

• Review of 200 annual reports of publicly held companies
• Review of 20 trade and general editorial sources
• Review of 20 independent data sources
• Numerous individual company sources
• Numerous market correspondents

Here’s what you get in every market profile report!

_* For the mail order marketplace as a whole:

• Recent trends
• Fast/slow growth markets and firms

_* Overall marketplace sales size broken down by:

• Consumer
• Business-To-Business
• Charitable Products/Services

_* For your chosen mail order market (e.g. Apparel market):

• Introduction to the market
• Overall mail order sales in the market
• Number of mail order firms active in the market
• Top 5 mail order firms in the market

_* Profiles of the sub-markets that make up the total market (2-12 sub-markets make up the whole market, i.e. Footwear is a sub-market of Apparel market):

• Total mail order sales in each sub-market
• The number of mail order firms in each sub-market
• Distinctive characteristics and trends of the sub-market
• The leading mail order firms in the sub-market

_* Overall industry size and trends (retail and mail order)
_* Ownership: %public and %private
_* Conglomerate ownership: who owns whom
_* Market demographics
_* Merchandising characteristics
_* Customer sourcing: media used to generate customers
_* Customer database marketing: media used for existing customers
_* Seasonality of the market
_* Operational characteristics: back-end fulfillment characteristics
_* Problems specific to the market
_* Opportunities specific to the market
_* Recent market trends
_* Individual mail order firm profiles (2-6 firms):

• Address/Phone/Fax Ownership/Subsidiary status information
• Parent information  
• Distribution channels breakdown
• Foreign markets
• Business history milestones
• Overall sales/mail order sales
• Business positioning
• Customer base size
• Order characteristics
• Publishing characteristics
• Media sourcing characteristics
• Fulfillment characteristics
• Top mail order management
• Recent trends Market directory (10-30 firms) Including all firms with mail order sales of $5million +:

• Name/address/phone/fax
• Sub-market within market Chief mail order executive
• Parent Sales (Domestic/Worldwide)

Here are the mail order market reports,
with their costs, available to NMOA members:

• $250.00 - market reports are between 15-35 pages in length.
• $170.00 - market reports are 5-14 pages in length.
• Non-NMOA members add $25.00 per report.
• If you need a customized report, please contact NMOA headquarters at the address below with your needs, and we will estimate the price for a custom report to be generated for you.

Apparel	$250
Audio/Video	$170
Automotive/Aviation	$170
Books	$250
Business Services	$170
Business Supplies (includes computer hardware & software)	$250
Catalog Retailers	$170
Collectibles	$250
Consumer Electronics & Scientific (includes computer hardware & software)	$250
Cosmetics and Toiletries	$170
Crafts	$250
Department/Specialty Stores	$170
Food	$250
Gardening	$250
Gifts	$250
Hardware and Tools	$170
Health Products	$250
Home Construction	$170
Home Furnishings/Housewares	$250
Insurance	$250
Industrial Products	$250
Jewelry	$170
Multi-Product Companies (firms with several major product categories)	$250
Oil Companies	$170
Photographic Equipment/Services	$170
Recorded Music	$170
Religious Products	$170
Sporting Goods	$250
Stationery	$170
Toys/Games/Children’s Products	$250

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Please address questions or comments concerning the NMOA to:
schulte@nmoa.org

National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
(612) 788-1673 FAX (612) 788-1147

Product Marketing/Development: (612) 788-4197
Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

This page was updated on March 17, 1999
Copyright© 1999 National Mail Order Association, LLC