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National Mail Order Association
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Direct Marketing and Mail Order
Information Library |
The NMOA "Info library" is
where you will find valuable direct marketing and mail order information available at no charge.
We can't list all the hundreds of documents available for your reference
here on this page, so please use the
search function above when
needed. We also have more valuable information for you at no charge when you
join our general Direct Marketing business network (also free) here:
http://www.nmoamembers.org/network/
You can find additional specialized marketing information and
research in our
bookstore. Your
patronage helps keep the NMOA going and able to provide all the free help we
do.
If you are a retailing marketer of consumer
goods, business service provider, or a manufacturer with a product you want sold
in catalogs, check into the special programs we have available to help you
through our
expanded
marketing programs.
Read the entire contents of the advertising classic: Scientific
Advertising by Claude Hopkins - all Free (Chapters are located below.)
Every marketer needs to read this historic book.
Informational Links on Direct Marketing Related Subjects
Call Centers for Telephone Order Taking Information on
using inbound call centers for taking
orders by phone.
Fulfillment Services
Information on
fulfillment services, order taking, and
product delivery for mail order
catalogs and web merchants.
Mailing List Tips and Instruction
Information on
finding, using, and renting mailing lists
for marketing purposes.
Other Important Resources for Small
Businesses
Bureau of Labor
Statistics
Census Bureau
A large amount of business statistics and national
demographic information.
Deliver
Magazine from the USPS
Federal Trade
Commission (FTC)
Government
Printing Office
Small Business
Administration (SBA)
The Postal Explorer
Direct Mail Preparation and other Postal Rules and Requirements
U.S. Business
Advisor
U.S.
Copyright Office
U.S. Patent and
Trademark Office
United States Postal
Service (USPS)
Read the Classic Scientific Advertising by Claude Hopkins for Free
Chapter 1 –
How advertising laws are established
scientificadvertisingchap1.htm
Chapter 2 –
Just salesmanship
scientificadvertisingchap2.htm
Chapter 3 –
Offer service
scientificadvertisingchap3.htm
Chapter 4 –
Mail order advertising - What it
teaches
scientificadvertisingchap4.htm
Chapter 5 –
Headlines
scientificadvertisingchap5.htm
Chapter 6 –
Psychology
scientificadvertisingchap6.htm
Chapter 7 –
Being specific
scientificadvertisingchap7.htm
Chapter 8 –
Tell your full story
scientificadvertisingchap8.htm
Chapter 9 –
Art In Advertising
scientificadvertisingchap9.htm
Chapter 10 –
Things too costly
scientificadvertisingchap10.htm
Chapter 11 –
Information
scientificadvertisingchap11.htm
Chapter 12 –
Strategy
scientificadvertisingchap12.htm
Chapter 13 –
Use of samples
scientificadvertisingchap13.htm
Chapter 14 –
Getting distribution
scientificadvertisingchap14.htm
Chapter 15 –
Test campaigns
scientificadvertisingchap15.htm
Chapter 16 –
Leaning on dealers
scientificadvertisingchap16.htm
Chapter 17 –
Individuality
scientificadvertisingchap17.htm
Chapter 18 –
Negative advertising
scientificadvertisingchap18.htm
Chapter 19 –
Letter Writing
scientificadvertisingchap19.htm
Chapter 20 –
A name that helps
scientificadvertisingchap20.htm
Chapter 21 –
Good business
scientificadvertisingchap21.htm
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The DMA
Response Rate Study
Hailed as the most exciting research
The DMA has ever produced, The DMA Response Rate Study delivers
response rate benchmarks specific to your campaigns.
The DMA
Statistical Fact Book
Every channel. Every
segment. Everything you want to know. We've assembled the most
sought-after statistics, projections and information from more than 65
leading research sources to bring you one incredible resource!
Mail Order Catalog Database. Do you sell to catalogs? Here is
the database to use to get lists of catalogs by category of what they
sell. Perfect for your sales and marketing efforts. This database is
constantly being updated.
Who's Charging What!
Your Guide to Direct Marketing Creative Services
Put the world's most experienced direct marketing talent to work for
you! These experts are generating billions of dollars in revenues for
their clients. Imagine what they can do for you!
Inside Direct
Mail
Inside Direct Mail is your number one source for direct
mail information. Each month this information-packed newsletter takes
an inside look at what's being mailed across the country. They examine
offers…copy…design…and technique. You'll also receive quick-read
direct mail tips… expert advice on the basic elements of successful
direct mail in their How-to Workshop column…inside stories from
copywriters and designers on what it took to unseat a direct mail
control in How I Beat the Control…and much more!
Directory of Major Mailers
This is the only published source of comprehensive information on top direct
mail users in the U.S., including the names, addresses and phone and
fax numbers of key personnel at nearly 5,000 major mailers.
How to Start a Mail
Order Business
Creating Successful Small Business Advertising
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