Direct Marketing Information Library

National Mail Order Association

Direct Marketing Information Library

This "Info library" is where you will find rare NMOA resource information. We include categories like Books for Sale, "How-To" literature, NMOA Newsletters, NMOA Press Releases, and other informative items.

Note, however, that members enjoy access to MUCH more (and more timely) reference material and data. Why not look into the benefits of membership and then join now!

Direct Marketing and Mail Order Glossary
A - E
F - L
M - Q
R - Z
Books for Sale
How to Buy and Sell a Mail Order Business
NMOA Newsletters
Non-Disclosure Agreement Contracts for all states
Incorporate Your Business
Classes, Seminars, and Current Events
Mail Order Basics
The Guide to Mail Order Sales
5 Predictions for the 2000's
Talent & Model Release for use in all states
Vast Array of Legal Forms
Get a mailing list of catalogs online
FTC Rules for Mail Order and Direct Marketing Companies
Table of Contents
Introduction
How to Comply
Questions and Answers

NEW! Direct from the NMOA, our exclusive advertising guides giving you access to the best, and least known, magazine and newspaper advertising markets:

The DMA Response Rate Study
Hailed as the most exciting research The DMA has ever produced, The DMA Response Rate Study delivers response rate benchmarks specific to your campaigns.

The DMA Statistical Fact Book
Every channel. Every segment. Everything you want to know. We've assembled the most sought-after statistics, projections and information from more than 65 leading research sources to bring you one incredible resource!

Catalog and Interactive Benchmarks
The year's most useful data in one condensed report—specifically for catalogers and interactive marketers. This report delivers the essential data you need to make better decisions and generate bigger profits!

Directory of Mail Order Catalogs Edition
If you have a product and are looking for mail order catalogs to sell it for you—this directory is for you. The Directory of Mail Order Catalogs Edition contains over 11,100 mail order companies selling consumer products throughout the U.S. The directory contains three indexes, the Geographic Index, Catalog and Company Name Index, and Product Index with companies arranged in over 40 chapters by product area. The Directory of Mail Order Catalogs is the standard in its field.

Who's Charging What! Your Guide to Direct Marketing Creative Services
Put the world's most experienced direct marketing talent to work for you! These experts are generating billions of dollars in revenues for their clients. Imagine what they can do for you!

Inside Direct Mail
Inside Direct Mail is your number one source for direct mail information. Each month this information-packed newsletter takes an inside look at what's being mailed across the country. They examine offers…copy…design…and technique. You'll also receive quick-read direct mail tips… expert advice on the basic elements of successful direct mail in their How-to Workshop column…inside stories from copywriters and designers on what it took to unseat a direct mail control in How I Beat the Control…and much more!

Directory of Major Mailers
This is the only published source of comprehensive information on top direct mail users in the U.S., including the names, addresses and phone and fax numbers of key personnel at nearly 5,000 major mailers.

Breakthrough Advertising
This masterpiece by Eugene M. Schwartz — the greatest book ever written on direct marketing and advertising — has just been republished by Boardroom Inc. This legendary direct mail publishing giant built its business based on Gene’s wisdom and you can now do the same.

Creating Successful Small Business Advertising

Articles Archive