National Mail Order Association
Direct Marketing and Mail Order
The NMOA "Info library" is
where you will find valuable direct marketing and mail order information available at no charge.
We can't list all the hundreds of documents available for your reference
here on this page, so please use the
search function above when
needed. We also have more valuable information for you at no charge when you
join our general Direct Marketing business network (also free) here:
You can find additional specialized marketing information and
research in our
patronage helps keep the NMOA going and able to provide all the free help we
If you are a retailing marketer of consumer
goods, business service provider, or a manufacturer with a product you want sold
in catalogs, check into the special programs we have available to help you
Read the entire contents of the advertising classic: Scientific
Advertising by Claude Hopkins - all Free (Chapters are located below.)
Every marketer needs to read this historic book.
Informational Links on Direct Marketing Related Subjects
Call Centers for Telephone Order Taking Information on
using inbound call centers for taking
orders by phone.
fulfillment services, order taking, and
product delivery for mail order
catalogs and web merchants.
Mailing List Tips and Instruction
finding, using, and renting mailing lists
for marketing purposes.
Other Important Resources for Small
Bureau of Labor
A large amount of business statistics and national
Magazine from the USPS
The Postal Explorer
Direct Mail Preparation and other Postal Rules and Requirements
U.S. Patent and
United States Postal
Read the Classic Scientific Advertising by Claude Hopkins for Free
Chapter 1 –
How advertising laws are established
Chapter 2 –
Chapter 3 –
Chapter 4 –
Mail order advertising - What it
Chapter 5 –
Chapter 6 –
Chapter 7 –
Chapter 8 –
Tell your full story
Chapter 9 –
Art In Advertising
Chapter 10 –
Things too costly
Chapter 11 –
Chapter 12 –
Chapter 13 –
Use of samples
Chapter 14 –
Chapter 15 –
Chapter 16 –
Leaning on dealers
Chapter 17 –
Chapter 18 –
Chapter 19 –
Chapter 20 –
A name that helps
Chapter 21 –
Response Rate Study
Hailed as the most exciting research
The DMA has ever produced, The DMA Response Rate Study delivers
response rate benchmarks specific to your campaigns.
Statistical Fact Book
Every channel. Every
segment. Everything you want to know. We've assembled the most
sought-after statistics, projections and information from more than 65
leading research sources to bring you one incredible resource!
Mail Order Catalog Database. Do you sell to catalogs? Here is
the database to use to get lists of catalogs by category of what they
sell. Perfect for your sales and marketing efforts. This database is
constantly being updated.
Who's Charging What!
Your Guide to Direct Marketing Creative Services
Put the world's most experienced direct marketing talent to work for
you! These experts are generating billions of dollars in revenues for
their clients. Imagine what they can do for you!
Inside Direct Mail is your number one source for direct
mail information. Each month this information-packed newsletter takes
an inside look at what's being mailed across the country. They examine
offers…copy…design…and technique. You'll also receive quick-read
direct mail tips… expert advice on the basic elements of successful
direct mail in their How-to Workshop column…inside stories from
copywriters and designers on what it took to unseat a direct mail
control in How I Beat the Control…and much more!
Directory of Major Mailers
This is the only published source of comprehensive information on top direct
mail users in the U.S., including the names, addresses and phone and
fax numbers of key personnel at nearly 5,000 major mailers.
How to Start a Mail
Creating Successful Small Business Advertising