 Return to Information Library index
|
National Mail Order Association
The National Mail
Order Association is proud to offer the entire contents of this invaluable
guide and its exclusive direct marketing information to all who need a base
to draw preliminary direct marketing statistics from in order to create a mail order
and catalog business plan. Once you draw a solid base of information from this guide for your business plan, you can then update specific information where needed using current direct marketing statistics offered in the NMOA bookstore. Most useful are these titles:
About the Guide to Mail Order Sales Released In 1999, this extensive 1,250-page report on the mail order marketplace was researched and written by Arnold Fishman and published by Marketing Logistics, Inc., now part of the NMOA. This 1999 edition was the 18th and final year the guide was published. Arnold Fishman died in the fall of 1999. Arnold was formerly president of the Consulting Group at the Maxwell Sroge Company and Director of Market Planning at Citibank, the Franklin Mint, and Paramount Pictures, founder of the Corporate Management Sciences Department at Miles Laboratories, Director of Research for Hoke Communications, and past Chairman of the Statistics Committee of the Direct Marketing Association. Considering this, you will understand why the information found in this guide was coveted and used by America’s most widely recognized mail order and direct marketing companies (see listing on this page). The Guide covers both consumer and business-to-business activities, international as well as national, and is based on a tracking of sales of approximately 10,000 companies in a wide variety of areas. A comprehensive cross-sectional review of the current marketplace, the Guide places mail order in the total context of U.S. sales while providing objective perspective on size, growth, ownership, trends, demographics and technology in what has became a trillion dollar marketplace The Guide reviews developments in 45 U.S. market segments, lists 400 leading companies, 500 leading businesses, 325 conglomerate structures, profiles 128 businesses, reviews 8 fund raising segments, 7 demographic segments, 30 foreign markets, and 5 supplier segments. It contains a unique 250-page directory of 2,000 mail order businesses. Encyclopedic in scope, the Guide to Mail Order Sales covers all functions of direct response advertising and all channels of distribution and represents an information bank that is not available anywhere else at any price. It is the perfect tool for laying out the groundwork and background information of any direct marketing and mail order business endeavor. The Guide is presented here for all direct marketing and mail order entrepreneurs to use as a base of information to draw from. The entire Table of Contents is below, linking to the specific document as listed. Remember, this information should be used as a base to build from, for example by estimating growth over the years after 1998 until now. For current direct marketing statistics please refer to these titles: If you need lists of catalogs for marketing purposes, make sure you look into our Directory of Mail Order Catalogs |
