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by J. Steven Kelly and Susan K.
Jones
The ideal resource for every course
on integrated marketing communications
12 Readings by leaders in IMC
25 Cases:
B2B
B2C
Instructor's Manual
(400+pages) free with class adoption!
Web Site
About Readings and Cases in Integrated Marketing Communications
I. Readings
Solving Marketing Problems with an Integrated
Don E. Schultz, Northwestern University Inc.;
Author of Integrated Marketing Communications
CRM: What It’s Really All About
Melinda Nykamp,
Vice President of Professional Services,Customer Strategy
Integration at Fair, Company, Incorporated;
Author of The Customer Differential: The Complete Guide to
Implementing Relationship Management
Creative Strategy in Integrated Marketing Communications
Susan K. Jones, Ferris State University and Group, LLC;
Author, Creative Strategy in Direct Marketing
Database Marketing: Where We Were, Where Where We’re Going
David Shepard, President, David Shepard Inc.;
Author, The New Direct Marketing: How Implement a Profit-Driven
Database Marketing Strategy
Integrating Telemarketing into Your IMC
Mitch Lieber, President, Lieber & Associates
Integrating the Internet into a Marketing Marketing Best
Practices
Todd Crisman,
Director of Digital Strategy, Krasselt Douglas Rozen,
Group Director— J. Walter Thompson
Media Planning: The Business End of the Business
Marian Azzaro, Roosevelt University
The Economics of Direct Marketing
Robert Weinberg, RW Consulting
Business-to-Business Marketing
Victor L. Hunter, Hunter Business Group,
Anne Quimby Mathias, Hunter Business
Consumer Privacy: Knowing Your Customers Really “Knowing”
Them
Jennifer Barrett, Chief Privacy Officer, Acxiom
Testing and Measurements
Goutam Chakraborty, Department of Oklahoma State University;
co-author (with Martin Baier and Kurt Ruf), Contemporary
Marketing: Concepts and Applications
II. Cases (Working Titles)
Access Direct
American Red Cross
American Standard
Amtrak
Associates
CCH
Chicago Girl Scouts
Children’s Hospital
Dartnell
Hallmark
Lane Bryant
LRC
PDP
Q-Tech
Quill
Randall Walker (Signature)
Red Bell
Reliable
Sears
ShopLink
SRAM
State Farm
Wells Fargo
WTTW
YesMai
About the authors of Readings
and Cases in Integrated Marketing Communications
J. Steven Kelly
DePaul University
Susan K. Jones is a
Professor of Marketing at Ferris State University in Big Rapids,
Michigan and a partner in the Callaghan Group, LLC in Rosemont,
Illinois. She is author of Creative Strategy in Direct
Marketing and co-author of Selling by Mail and was
named the Charles S. Downs Direct Marketer of the Year for 2002 by
the Chicago Association of Direct Marketing.
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