This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns.

“The Statistical Fact Book evolves every year to reflect the changes in direct marketing,” said Yoram Wurmser, DMA director, marketing and media insights. “We put a lot of effort into finding new sources that clarify how technological changes affect what marketers are doing and how customers are responding. The chart below from Foresee Results is a great example. The numbers back up what a lot of people intuitively feel: consumers are increasingly taking advantage of the enhanced capabilities of mobile phones to seek out the best deals.”

DMA’s Statistical Fact Book, in addition to the wealth of new research and data, provides information from nearly 50 prominent sources.

Some key findings include:

- Spending in direct mail is forecast to rise 3.6 percent annually between 2010 and 2014.

- More than half of expenditures (54 percent) in Internet marketing go to search.

- 36 percent of consumers follow a brand on a social networking or media site.

- 49 percent of email marketers find that a mid-day (10:00 a.m. to 2:00 p.m.) email blast produces the highest ROI.

- Teenagers (ages 12 –17) use Web-based email 59 percent less than they reported a year earlier.

- The average salary range for a catalog creative director with one to three years’ experience is $60,000 to $77,000.

The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels. The 2011 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

Chapters cover:

* Catalog
* Consumer Demographics
* Direct Mail
* Direct Marketing Overview
* Email
* Financial Services
* Hispanic Market
* Internet
* Mobile
* Nonprofit
* Social Media
* USPS Information

Hone your strategy, plan campaigns, justify the budget, and produce winning results.

Note: still offered as electronic .pdf file, and the price remains the same at $470.00.

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The cost is only $470.00 Order The DMA 2011 Statistical Fact Book!

Note: The DMA 2011 Statistical Fact Book is available in electronic format. You will receive an email message with a link to download the report within 24 hours of ordering. Orders placed after 12:00pm CST will be received the next business day.

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