Direct Marketing Information Library

National Mail Order Association

Direct Marketing Information Library

This "Info library" is where you will find valuable direct marketing and mail order information available at no charge. We can't list all the hundreds of documents available for your reference here on this page, so please use the search function above when needed. We also have more valuable information for you at no charge when you join our general Direct Marketing business network (also free) here: http://www.nmoamembers.org/network/

You can find additional specialized marketing information and research in our bookstore. Your patronage helps keep the NMOA going and able to provide all the free help we do.

If you are a retailing marketer of consumer goods, business service provider, or a manufacturer with a product you want sold in catalogs, check into the special programs we have available to help you through our expanded marketing programs.

Direct Marketing and Mail Order Glossary
A - E
F - L
M - Q
R - Z
FTC Rules for Mail Order and Direct Marketing Companies
Table of Contents
Introduction
How to Comply
Questions and Answers

FTC Rules for using Endorsements and Testimonials in Advertising (PDF) Affects bloggers and affiliate marketers
Direct Marketing Company Stocks Check Stock Prices and Company Profiles
Mail Order Basics
How to Start a Mail Order Business
Find New Products in the Past - Capitalize on the Nostalgic
Average Response Rates for Direct Mail
How to Buy and Sell a Mail Order Business
Selling by Mail Order an SBA PDF Booklet
The Guide to Mail Order Sales
NMOA Weekly Newsletters Recent Issues
Article and News Archive
Get a Mailing List of Catalogs Online
Direct Marketing Classes, Seminars, Conferences, and Current Events
Direct Marketing Newswire with RSS feed
Study Proves Catalogs Drive Web Sales
Non-Disclosure Agreement Contracts for all states
Incorporate Your Business
Talent & Model Release for use in all states
Vast Array of Legal Forms

NEW! Join with other direct marketers and business people in your area by joining one of our new direct marketing and mail order networking groups in your state.

The DMA Response Rate Study
Hailed as the most exciting research The DMA has ever produced, The DMA Response Rate Study delivers response rate benchmarks specific to your campaigns.

The DMA Statistical Fact Book
Every channel. Every segment. Everything you want to know. We've assembled the most sought-after statistics, projections and information from more than 65 leading research sources to bring you one incredible resource!

Mail Order Catalog Database. Do you sell to catalogs? Here is the database to use to get lists of catalogs by category of what they sell. Perfect for your sales and marketing efforts. This database is constantly being updated.

Who's Charging What! Your Guide to Direct Marketing Creative Services
Put the world's most experienced direct marketing talent to work for you! These experts are generating billions of dollars in revenues for their clients. Imagine what they can do for you!

Inside Direct Mail
Inside Direct Mail is your number one source for direct mail information. Each month this information-packed newsletter takes an inside look at what's being mailed across the country. They examine offers…copy…design…and technique. You'll also receive quick-read direct mail tips… expert advice on the basic elements of successful direct mail in their How-to Workshop column…inside stories from copywriters and designers on what it took to unseat a direct mail control in How I Beat the Control…and much more!

Directory of Major Mailers
This is the only published source of comprehensive information on top direct mail users in the U.S., including the names, addresses and phone and fax numbers of key personnel at nearly 5,000 major mailers.

Creating Successful Small Business Advertising